Dehua: International Itinerant Exhibition

DEHUA: International Itinerant Exhibition | Denmark & Belgium

  • CERAMICS + CONNECTION + CURATION
  • OCTOBER 2024

In 2024, we served as the official hosting partner for Fujian Dehua’s Overseas Promotion Meeting, leading the planning and execution of the “BLANC de Chine, Porcelain of Dehua” exhibitions in Copenhagen and Brussels. The events showcased Dehua’s craftsmanship, heritage, and modern innovation to European audiences. Our team managed the full event cycle, including design, coordination, media work, and on-site operations. Major media outlets, including Xinhuanet, provided extensive coverage, and the project received high praise from the Dehua County Government for its professional and effective international promotion.

Highlights:

  • In-Depth Industry Leader Participation: Mason selectively invited multiple cross-sector opinion leaders from New Zealand, establishing a more authoritative local recognition of “Chinese White.”

  • International Narrative Presentation: Using modern exhibition methods to showcase the beauty of white porcelain, making traditional craftsmanship more compelling from a global perspective.

  • Immersive Light and Shadow Experience: Lighting design highlighted the delicate textures and jade-like quality of white porcelain, enhancing the viewing experience.

  • Enhanced Cultural Exchange: On-site guests engaged in discussions on art, culture, and innovation, adding depth to the event’s content.

With the collective participation of industry leaders, the story of “Dehua White” was understood more professionally in New Zealand and opened new possibilities for its international promotion.

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