Xiaomi Offline Fan Treasure Hunt
XIAOMI FAN COMMUNITY: PAINT THE TOWN ORANGE
- offline creative activity / popularity + loyalty + brand community building
- October 2018
Coinciding with Halloween, Xiaomi and Righ-To-Play (a charity group) worked together to gather hundreds of local "Mi fans" to conduct a treasure hunt in London. The theme colour of the event was derived from the Xiaomi brand colour and also included classical Halloween elements.