Xiaomi Offline Fan Treasure Hunt

XIAOMI FAN COMMUNITY: PAINT THE TOWN ORANGE

  • offline creative activity / popularity + loyalty + brand community building
  • October 2018

Coinciding with Halloween, Xiaomi and Righ-To-Play (a charity group) worked together to gather hundreds of local "Mi fans" to conduct a treasure hunt in London. The theme colour of the event was derived from the Xiaomi brand colour and also included classical Halloween elements.

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