Top Asian e-cigarette brand landing in Europe
RELX LONDON LAUNCH: GET ON BOARD WITH RELX
Chinese e-cigarette head company, RELX, chose the UK as its first stop in Europe, held a new product launch, and officially announced that RELX entered the European market. Mason Events focused on brand localisation strategy through in-depth market research. There was an instagram and mainstream magazine campaign to promote the event online. Star singers, high-end club representatives and cross-sector influencers attended the product launch. The online and offline joint promotion, along with fans interaction and accurate targeted audiences effectively improved brand awareness and product sales by 30%.