First time launch in the UK
XIAOMI UK LAUNCH: SMART LIFE MADE SIMPLE
- smart device+brand awareness+global live streaming
- November 2018
On the 8th November 2018, Xiaomi made a stunning debut in the UK for the first time. This conference mainly promoted products such as Xiaomi 8 PRO, Redmi 6A, Xiaomi Bracelet 3, and Mi Scooter. The successful product launch marked the official entry of Xiaomi into the UK. On the day, the experience area created a Mi smart home, which had a very interesting and efficient interaction with on-site guests, further deepening the user's understanding of the product, and at the same time interpreted the concept of Smart Life Made Simple.