First time launch in the UK

XIAOMI UK LAUNCH: SMART LIFE MADE SIMPLE

  • smart device+brand awareness+global live streaming
  • November 2018

On the 8th November 2018, Xiaomi made a stunning debut in the UK for the first time. This conference mainly promoted products such as Xiaomi 8 PRO, Redmi 6A, Xiaomi Bracelet 3, and Mi Scooter. The successful product launch marked the official entry of Xiaomi into the UK. On the day, the experience area created a Mi smart home, which had a very interesting and efficient interaction with on-site guests, further deepening the user's understanding of the product, and at the same time interpreted the concept of Smart Life Made Simple.

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