On April 22, 2018, Arabian Travel Market (ATM), the largest travel trade event in the Middle East, opened in Dubai World Trade Centre (world trade centre). To celebrate its 25th year, there are more than 2500 exhibiting companies and an estimated 40,000 visitors participated in this exhibition. It was announced officially to be the largest regional and global hotel brand exhibition in ATM history, with hotels accounting for 20% of the total display area.
In 2018, the ATM organiser authorised Mason Events as the exclusive agency for Guizhou Province and Fujian Province. With the cooperation of ATM and Mason Events, more than a dozen Chinese exhibitors appeared in Dubai. Mason Events also actively contacted major local media and Chinese media in Dubai for reporting, making sufficient preparations for Chinese exhibitors to enter the Arab market.
As an exhibition agency, Mason Events actively communicates with the organiser and connects with well-known media for publicity interviews in advance. Some exhibitors conducted official activities with the organisers of ATM on the promotion of Guizhou tourism commodities, the promotion of tourist destinations, the development information of Guizhou’s overall tourism industry, and the development of ethnic handicraft enterprises and. These activities effectively introduced the tourism cultural characteristics of Guizhou to the organisers and showed our province’s tourism cultural strength to the world. The media including PTV, People’s Daily Overseas Edition Middle East and Seeniun Media also made key reports on the Guizhou Pavilion.