MINISO: VIP DAY

MINISO: VIP DAY

  • INFLUENCER + SOCIAL MEDIA + CONTENT
  • JANUARY 2025

MINISO held a VIP Day at their Frankfurt store, inviting 26 KOLs and KOCs from Instagram and TikTok. These influencers created nearly 100 pieces of content, generating over 5 million video views. Among them, 16 videos surpassed 100,000 views, and 13 videos gained more than 10,000 likes.