COCREATE 2025, Alibaba’s flagship event, made its European debut at InterContinental London – The O2, bringing together 1,500+ high-quality buyers and 15,000 entrepreneurs. The event generated over 200 million brand impressions, 5 million livestream views, and coverage from 1,000 global media outlets. With less than two months to prepare, the Mason Events team flawlessly executed AV production, on-site exhibition build, and managed nearly 100 crew members, delivering every detail on time and beyond expectations. Many thanks to Kastone for the collaboration!