{"id":351,"date":"2020-08-10T22:13:04","date_gmt":"2020-08-10T21:13:04","guid":{"rendered":"http:\/\/masonevents.com\/mason\/?p=351"},"modified":"2020-10-19T12:53:53","modified_gmt":"2020-10-19T11:53:53","slug":"quibi-vs-tiktok","status":"publish","type":"post","link":"https:\/\/masonevents.com\/zh\/quibi-vs-tiktok\/","title":{"rendered":"\u201c\u597d\u83b1\u575e\u7248\u6296\u97f3\u201dor\u201c\u6296\u97f3\u7248\u7f51\u98de\u201d\u505a\u7684\u600e\u4e48\u6837\uff1f"},"content":{"rendered":"<p>\u751f\u6d3b\u57282020\u5e74\u4ee3\u7684\u5e74\u8f7b\u4eba\u4eec\uff0c\u559c\u6b22\u8f7b\u677e\u597d\u7b11\u7684\u77ed\u89c6\u9891\u5417\uff1f\u559c\u6b22 Netflix \u4e0a\u7cbe\u5f69\u70e7\u8111\u7684\u5267\u96c6\u5417\uff1f<\/p>\n<p>\u7b54\u6848\u4f3c\u4e4e\u90fd\u662f\u80af\u5b9a\u7684\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u903b\u8f91\u4e0b\uff0c\u4e00\u6b3e\u5168\u65b0\u5e94\u7528\u7a0b\u5e8f Quibi \u4e0a\u7ebf\u4e86\u3002<\/p>\n<p>Quibi \u7531\u4e0e\u65af\u76ae\u5c14\u4f2f\u683c\u5171\u540c\u521b\u5efa\u68a6\u5de5\u5382\u7684\u8fea\u58eb\u5c3c\u8d44\u6df1\u7535\u5f71\u4eba\u6770\u5f17\u745e\u00b7\u5361\u68ee\u4f2f\u683c\u4ee5\u53ca\u6280\u672f\u4e3b\u7ba1\u6885\u683c\u00b7\u60e0\u7279\u66fc\u5171\u540c\u521b\u529e\uff0c\u6709\u65af\u76ae\u5c14\u4f2f\u683c\u3001\u5de8\u77f3\u5f3a\u68ee\u3001\u65af\u8482\u82ac\u00b7\u5e93\u91cc\u7b49\u597d\u83b1\u575e\u5de8\u661f\u7b7e\u7ea6\uff0c\u6709\u6a2a\u7ad6\u5c4f\u591a\u89c6\u89d2\u5207\u6362\u7684\u60ca\u4eba\u521b\u65b0\u6280\u672f\u2026\u2026<\/p>\n<p>\u4f46\u7b49\u7b49\u70ed\u95e8\u8bdd\u9898\u5374\u6ca1\u80fd\u62ef\u6551\u5b83\u7684\u8fd0\u52bf\u3002<\/p>\n<p>\u6839\u636e Sensor Tower \u63d0\u4f9b\u7684\u6570\u636e\uff0cQuibi \u4e0b\u8f7d\u91cf\u57284\u67086\u65e5\u53d1\u5e03\u9996\u65e5\u8fbe\u5230\u5cf0\u503c37.9\u4e07\u6b21\uff0c\u968f\u540e\u4e0d\u65ad\u4e0b\u964d\u3002\u636e\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u62a5\u9053\uff0cQuibi \u7684\u4ed8\u8d39\u7528\u6237\u5c06\u5728\u7b2c\u4e00\u5e74\u5e74\u5e95\u524d\u51cf\u5c11\u5230200\u4e07\uff0c\u4ec5\u4e3a\u539f\u5b9a\u76ee\u6807\u768427%\u3002<\/p>\n<p>\u5c3d\u7ba1\u73b0\u5728\u5c06 Quibi \u5b9a\u4e49\u4e3a\u4e00\u4e2a\u5f7b\u5e95\u7684\u5931\u8d25\u4f3c\u4e4e\u8fd8\u6709\u70b9\u65e9\uff0c\u4f46\u5c31\u76ee\u524d\u800c\u8a00\uff0c\u5b83\u5df2\u7ecf\u5f88\u96be\u88ab\u4eba\u8bb0\u4f4f\uff0c\u5f53\u6211\u4eec\u63d0\u8d77 Quibi \u65f6\uff0c\u66f4\u503c\u5f97\u63a2\u8ba8\u7684\u662f\u4e00\u573a\u2014\u2014<\/p>\n<p>\u201c\u96c4\u5fc3\u52c3\u52c3\u7684\u5b9e\u9a8c\u548c\u58ee\u89c2\u7684\u5931\u8d25\u3002\u201d<\/p>\n<h2>\u58f9 \u4ec0\u4e48\u662f Quibi \uff1f<\/h2>\n<p>Quibi \u662f\u4e00\u4e2a\u57fa\u4e8e\u8ba2\u9605\u7684\u6d41\u5a92\u4f53\u5e73\u53f0\uff0c\u5176\u540d\u79f0\u4e3a\u201cquick bites\u201d\uff08\u5feb\u9910\uff09\u7684\u7f29\u5199\uff0c\u5e73\u53f0\u63d0\u4f9b\u957f\u5ea6\u57287-10\u5206\u949f\u5de6\u53f3\u7684\u7535\u89c6\u5267\u96c6\u3002<\/p>\n<p>\u4e3b\u521b\u4eba\u5458\u79f0 Quibi \u662f\u5728\u6d41\u5a92\u4f53\u6218\u4e89\u4e2d\u4e0e\u8001\u724c\u5a92\u4f53\u5de8\u5934\u7ade\u4e89\u2014\u2014\u5b83\u5c06 Netflix \u516c\u53f8\u89c2\u770b\u7535\u89c6\u5267\u7684\u65b9\u5f0f\u8fdb\u884c\u4e86\u201c\u5347\u7ea7\u4e0e\u9769\u65b0\u201d\uff1a<\/p>\n<p>\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\u6240\u6709\u5185\u5bb9\u90fd\u88ab\u5206\u5272\u6210\u6bcf\u96c6\u4e0d\u8d85\u8fc710\u5206\u949f\u7684\u957f\u5ea6\uff0c\u76ee\u7684\u662f\u5438\u5f15\u90a3\u4e9b\u65f6\u95f4\u7d27\u8feb\u7684\u5fd9\u788c\u7684\u89c2\u4f17\u3002\u4f46\u662f\u968f\u7740\u75ab\u60c5\u5bfc\u81f4\u7684\u5c45\u5bb6\u9694\u79bb\u751f\u6d3b\u7684\u5230\u6765\uff0cQuibi \u5f88\u5feb\u906d\u9047\u4e86\u6253\u51fb\u3002<\/p>\n<p>Quibi \u7684\u6838\u5fc3\u7279\u70b9\u4e4b\u4e00\u4e3a\u201cTurnstyle\u201d\u2014\u2014\u7528\u6237\u62ff\u8d77\u624b\u673a\u65f6\uff0c\u4e0d\u7ba1\u662f\u6a2a\u5c4f\u8fd8\u662f\u7ad6\u5c4f\u90fd\u80fd\u83b7\u5f97\u540c\u4e00\u573a\u666f\u4e0d\u540c\u89c6\u89d2\u7684\u5168\u5c4f\u5c55\u73b0\u3002\u4ee5\u4e0a\u89c6\u9891\u6765\u81ea Quibi \u77ed\u7247\uff0c\u6a2a\u5c4f\u65f6\u4e3a\u5973\u4e3b\u89c6\u9891\u901a\u8bdd\u573a\u666f\uff0c\u7ad6\u5c4f\u65f6\u5219\u4e3a\u5973\u4e3b\u624b\u673a\u4e2d\u7684\u89c6\u9891\u573a\u666f\u3002<\/p>\n<p>\u8fd9\u4e00\u529f\u80fd\u975e\u5e38\u5de7\u5999\uff0c\u4f46\u662f\u7ecf\u8fc7\u8bd5\u9a8c\uff0c\u5927\u591a\u6570\u666e\u901a\u7528\u6237\u53d1\u73b0\uff0c\u8fd9\u662f\u4e00\u9879\u5f88\u5bb9\u6613\u5ffd\u89c6\u6216\u8005\u5fd8\u8bb0\uff0c\u6216\u8005\u6839\u672c\u5c31\u61d2\u5f97\u7528\u7684\u529f\u80fd\u3002<\/p>\n<h2>\u8d30 \u597d\u83b1\u575e\u89c9\u5f97\u6211\u4eec\u60f3\u8981\u5565\uff1f<\/h2>\n<p>\u540c\u6837\u4f5c\u4e3a\u77ed\u89c6\u9891\u5e73\u53f0\uff0c\u4f60\u53ef\u4ee5\u628a Quibi \u60f3\u8c61\u6210\u5f53\u5730\u7684\u5f71\u9662\uff0c\u628a TikTok \u60f3\u8c61\u6210\u4e00\u4e2a\u6240\u6709\u4eba\u90fd\u80fd\u767b\u53f0\u7684\u559c\u5267\u4ff1\u4e50\u90e8\u3002\u597d\u83b1\u575e\u4eba\u4e91\u96c6\u7684 Quibi \u56e2\u961f\u7b7e\u7ea6\u4e86\u5927\u91cf\u660e\u661f\u52a0\u76df\u7684\u4e13\u4e1a\u89c6\u9891\u5236\u4f5c\uff0c\u5176\u4f5c\u54c1\u66f4\u52a0\u7cbe\u81f4\uff0c\u660e\u661f\u4e91\u96c6\uff0c\u800c TikTok \u7684\u201c\u660e\u661f\u201d\u4eec\u5927\u90fd\u4e3a15\u523019\u5c81\u4e4b\u95f4\u7684\u9752\u5c11\u5e74\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-full wp-image-352\" src=\"http:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-15.jpeg\" alt=\"\" width=\"564\" height=\"651\" \/><\/pre>\n<h6>\u53c2\u4e0e\u89c2\u4f17\u4e3a\u300a\u6f58\u8fbe\u65af\u5948\u57fa\u300b\u5236\u4f5c\u7684\u6545\u4e8b\u5730\u56fe<\/h6>\n<p>&nbsp;<\/p>\n<p>\u201c\u4f20\u7edf\u201d\u6d41\u5a92\u4f53\u5267\u96c6\u5e73\u53f0 Netflix \u66fe\u5728\u300a\u9ed1\u955c\uff1a\u6f58\u8fbe\u65af\u5948\u57fa\u300b\uff08BLACK MIRROR: BANDERSNATCH\uff09\u4e2d\u5c1d\u8bd5\u521b\u9020\u771f\u6b63\u7684\u4ea4\u4e92\u5185\u5bb9\uff0c\u5728\u8fd9\u4e2a\u6545\u4e8b\u4e2d\uff0c\u89c2\u4f17\u53ef\u4ee5\u901a\u8fc7\u6295\u7968\uff0c\u5de6\u53f3\u4e3b\u89d2\u7684\u5404\u4e2a\u51b3\u5b9a\uff0c\u4ece\u800c\u771f\u6b63\u53c2\u4e0e\u6545\u4e8b\u7ebf\u7684\u53d1\u5c55\uff0c\u6839\u636e\u4e0d\u540c\u6b65\u9aa4\u4e2d\u7684\u4e0d\u540c\u9009\u62e9\uff0cNetflix \u8bbe\u8ba1\u4e86\u4e94\u4e2a\u4e0d\u540c\u7684\u6545\u4e8b\u7ed3\u5c40\u3002<\/p>\n<p>Netflix \u5c06\u628a\u8fd9\u5f53\u4f5c\u4e00\u4e2a\u5f3a\u70c8\u7684\u4fe1\u53f7\uff1a\u516c\u4f17\u5df2\u51c6\u5907\u597d\u8fce\u63a5\u4e92\u52a8\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\uff0c\u6211\u4eec\u5c06\u5f00\u59cb\u4e00\u4e2a\u5168\u65b0\u8bb2\u6545\u4e8b\u65b9\u5f0f\u7684\u65f6\u4ee3\u3002<\/p>\n<p>\u4f46\u5728 Quibi \u8fd9\u4e2a\u4e3a\u89e6\u6478\u5c4f\u754c\u9762\u8bbe\u8ba1\u7684\u3001\u6700\u9700\u8981\u4ea4\u4e92\u8bbe\u8ba1\u7684\u624b\u673a\u5e94\u7528\u4e2d\uff0c\u76ee\u524d\u4e3a\u6b62\u8fd8\u6ca1\u6709\u4ec0\u4e48\u771f\u6b63\u7684\u4ea4\u4e92\u5f0f\u5185\u5bb9\uff0c\u9664\u53bb\u4f7f\u7528\u4e24\u79cd\u89c6\u89d2\u62cd\u6444\u7684 Turnstyle \u4e4b\u5916\uff0c\u4e13\u4e1a\u7684\u521b\u4f5c\u8005\u4eec\u4e5f\u6ca1\u6709\u5bf96\u523010\u5206\u949f\u7684\u5185\u5bb9\u505a\u4ec0\u4e48\u7279\u522b\u7684\u8bbe\u8ba1\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-full wp-image-354\" src=\"http:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-1.gif\" alt=\"\" width=\"595\" height=\"335\" \/><\/pre>\n<p>\u5728 Quibi \u4e2d\uff0c\u751a\u81f3\u6ca1\u6709\u4e00\u4e2a\u5165\u95e8\u7a0b\u5e8f\u6765\u8be2\u95ee\u4f60\u559c\u6b22\u54ea\u4e9b\u6d41\u884c\u7684\u7535\u89c6\u8282\u76ee\u6216\u8282\u76ee\u7c7b\u578b\u3002\u5728\u5f00\u542f\u4f7f\u7528\u7684\u4e00\u6bb5\u65f6\u95f4\u91cc\uff0c\u4f60\u5f88\u96be\u5728\u51e0\u4e2a\u70b9\u51fb\u4e4b\u5185\u8fc5\u901f\u627e\u5230\u5438\u5f15\u4f60\u7684\u4e1c\u897f\u2014\u2014\u54ea\u6015 Quibi \u7684\u8282\u76ee\u5236\u4f5c\u518d\u7cbe\u826f\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-full wp-image-355\" src=\"http:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-5.png\" alt=\"\" width=\"1080\" height=\"606\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-5.png 1080w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-5-800x449.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-5-768x431.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/pre>\n<p>\u5f88\u663e\u7136\uff0cTikTok \u5728\u5185\u5bb9\u4e0a\u8d70\u4e0a\u4e86\u76f8\u53cd\u7684\u65b9\u5411\u3002\u4e0e\u597d\u83b1\u575e\u8ba4\u4e3a\u6211\u4eec\u60f3\u8981\u7684\u4e13\u4e1a\u5236\u4f5c\u7684\u5185\u5bb9\u4e0d\u540c\uff0c\u5b83\u7684\u5185\u5bb9\u76f4\u63a5\u6765\u81ea\u6d88\u8d39\u8005\u3002<\/p>\n<p>\u4eba\u4eec\u8bb0\u5f55\u4e0b\u4ed6\u4eec\u8ba4\u4e3a\u4f1a\u8ba9\u4ed6\u4eec\u548c\u4ed6\u4eec\u7684\u670b\u53cb\u4eec\u5927\u7b11\u7684\u4e1c\u897f\u3002\u5176\u7ed3\u679c\u662f\uff0c\u4f4e\u81f3\u96f6\u7684\u89c6\u9891\u5236\u4f5c\u9884\u7b97\u524d\u63d0\u4e0b\uff0c\u8bb8\u591a\u5b69\u5b50\u4eec\u5236\u4f5c\u51fa\u4e86\u5177\u6709\u6570\u767e\u4e07\u5173\u6ce8\u4e0e\u559c\u7231\u7684\u5185\u5bb9\u3002\u5f53\u4ece\u5c0f\u5b69\u5230\u8001\u4eba\u7684\u5bb6\u5ead\u6210\u5458\u90fd\u88ab\u5438\u5f15\u6765\u4f7f\u7528\u8fd9\u4e2a\u5e73\u53f0\u65f6\uff0c\u4ed6\u4eec\u4e5f\u5728\u4e3a\u4ed6\u4eec\u7684\u540c\u9f84\u4eba\u5236\u4f5c\u89c6\u9891\u3002<\/p>\n<p>\u540c\u65f6\uff0cTikTok \u4e5f\u901a\u8fc7\u5927\u6570\u636e\u76d1\u6d4b\u7528\u6237\u5bf9\u4e8e\u4e0d\u540c\u7c7b\u578b\u89c6\u9891\u7684\u5173\u6ce8\uff0c\u5e76\u8fc5\u901f\u8c03\u6574\u5b83\u7684\u63a8\u8350\u4ee5\u9002\u5e94\u89c2\u4f17\u6700\u559c\u6b22\u7684\u98ce\u683c\u3002<\/p>\n<h2>\u53c1 \u201c\u53c8\u8d35\u53c8\u4e0d\u65b9\u4fbf\u201d<\/h2>\n<p>\u201c\u751f\u6d3b\u4e2d\u6700\u597d\u7684\u4e1c\u897f\u662f\u514d\u8d39\u7684\u3002\u201d<\/p>\n<p>\u800c Quibi \u4e0d\u662f\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-full wp-image-356\" src=\"http:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-1-1.png\" alt=\"\" width=\"1080\" height=\"609\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-1-1.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/07\/640-1-1-768x433.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/pre>\n<p>Quibi 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\/><\/pre>\n<p>\u5185\u5bb9\u9009\u62e9\u7684\u504f\u5dee\u3001\u8425\u9500\u65b9\u5f0f\u7684\u5931\u8bef\uff0c\u4ee5\u53ca\u5f88\u91cd\u8981\u7684\uff0c\u5bf9\u5176\u76ee\u6807\u53d7\u4f17\uff08\u636e\u79f0\u4e3a25\u5c81-35\u5c81\u9752\u5e74\u7fa4\u4f53\uff09\u7684\u4e0d\u7406\u89e3\u2014\u2014<\/p>\n<p>\u6211\u4eec\u8fd9\u4ee3\u9752\u5e74\u4eba\u7684\u788e\u7247\u65f6\u95f4\uff0c\u6709\u591a\u5c11\u88ab\u7528\u6765\u89c2\u770b\u5206\u6bb5\u7535\u89c6\u5267\uff1f<\/p>\n<p>\u8bb8\u591a\u4eba\u4e5f\u5bf9 Quibi \u63d0\u51fa\u4e86\u8bb8\u591a\u8865\u6551\u7684\u65b9\u5411\uff0c\u6b63\u5982 Ryan Vinnicombe \u6307\u51fa\u7684\u90a3\u6837\uff0cQuibi 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