{"id":321,"date":"2020-08-08T21:11:37","date_gmt":"2020-08-08T20:11:37","guid":{"rendered":"http:\/\/masonevents.com\/mason\/?p=321"},"modified":"2020-10-19T12:55:24","modified_gmt":"2020-10-19T11:55:24","slug":"worldexhibitionstandawards-winners-2020","status":"publish","type":"post","link":"https:\/\/masonevents.com\/zh\/worldexhibitionstandawards-winners-2020\/","title":{"rendered":"2020\u5e74\u4e16\u754c\u5c55\u89c8\u5c55\u53f0\u5956\u83b7\u5956\u4f5c\u54c1\u63ed\u6653\uff01"},"content":{"rendered":"

\u5c55\u53f0\uff0c\u662f\u54c1\u724c\u5728\u5c55\u4f1a\u4e2d\u4e0e\u89c2\u4f17\u6700\u76f4\u63a5\u7684\u8054\u7cfb\u3002<\/p>\n

\u6885\u68ee\u6ce8\u610f\u5230\uff0c\u8fd1\u5e74\u6765\uff0c\u56fd\u9645\u5c55\u4f1a\u4e2d\u7684\u54c1\u724c\u4eec\u6b63\u4ece\u6700\u521d\u7684\u201c\u5c55\u53f0\u8bbe\u8ba1\u201d\u8d8a\u6765\u8d8a\u591a\u5730\u8d70\u5411\u4e86\u201c\u4f53\u9a8c\u8bbe\u8ba1\u201d\u3002\u5982\u4f55\u901a\u8fc7\u5c55\u53f0\u4f20\u9012\u54c1\u724c\u7406\u5ff5\uff0c\u7ed9\u89c2\u4f17\u5e26\u6765\u6700\u7cbe\u5999\u7684\u4f53\u9a8c\uff0c\u662f\u5c55\u53f0\u8bbe\u8ba1\u7684\u91cd\u4e2d\u4e4b\u91cd\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u6709\u7684\u5c55\u53f0\u80fd\u4e3a\u89c2\u4f17\u5e26\u6765\u5f3a\u70c8\u7684\u54c1\u724c\u7406\u5ff5\u611f\u77e5\uff0c\u521b\u9020\u5f15\u4eba\u5165\u80dc\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u800c\u6709\u7684\u5c55\u53f0\u5374\u6ca1\u6709\u5f15\u8d77\u4efb\u4f55\u611f\u89c9\uff1f\u4e8b\u5b9e\u8bc1\u660e\uff0c\u4f53\u9a8c\u5bf9\u4e8e\u5f71\u54cd\u7528\u6237\u5bf9\u54c1\u724c\u4ea7\u751f\u8212\u9002\u611f\u6216\u662f\u77db\u76fe\u611f\u662f\u76f8\u5f53\u91cd\u8981\u7684\uff0c\u5c55\u53f0\u7684\u54c1\u724c\u4f53\u9a8c\u662f\u9020\u6210\u8fd9\u79cd\u5dee\u5f02\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n

\"\"<\/pre>\n
\u8fd1\u65e5\uff0c\u65e8\u5728\u5e86\u795d\u4e0e\u5206\u4eab\u4e16\u754c\u4e0a\u6700\u597d\u7684\u5c55\u53f0\u8bbe\u8ba1\u4e0e\u4f53\u9a8c\u4e16\u754c\u5c55\u53f0\u5956\uff08WESA\uff09\u516c\u5e03\u672c\u5e74\u5ea6\u83b7\u80dc\u8005\u540d\u5355\u3002WESA \u7684\u7ade\u9009\u7ecf\u7406 Lisa Farnfield \u8bf4\uff1a\u201c\u8bb2\u6545\u4e8b\u3001\u53c2\u4e0e\u3001\u6709\u6548\u5229\u7528\u6280\u672f\u3001\u8bbe\u8ba1\u548c\u521b\u610f\u662f\u4eca\u5e74\u83b7\u5956\u4f5c\u54c1\u7684\u6807\u5fd7\u3002\u201d<\/p>\n
\u4eca\u5929\uff0c\u6885\u68ee\u7cbe\u9009\u516d\u5219\u672c\u6b21\u4e16\u754c\u5c55\u53f0\u5956\uff08WESA\uff09\u4e2d\u7684\u4f18\u79c0\u4f5c\u54c1\uff0c\u4e0e\u4f60\u5206\u4eab\u901a\u8fc7\u5c55\u53f0\u8bbe\u8ba1\u521b\u9020\u9ad8\u8d28\u91cf\u54c1\u724c\u4f53\u9a8c\u7684\u6210\u529f\u6848\u4f8b\u3002<\/p>\n
01. \u4fc4\u7f57\u65af\u94dc\u4e1a\u516c\u53f8\u5c55\u9986<\/h2>\n
Russian Copper Company Pavilion for Innoprom 2019<\/p>\n
Agencies: Simmetrico & Illogic<\/p>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\u7531 Simmetrico & Illogic \u8bbe\u8ba1\u4e3a\u4fc4\u7f57\u65af\u94dc\u4e1a\u516c\u53f8\uff08RCC\uff09\u8bbe\u8ba1\u7684\u57282019\u5e74\u56fd\u9645\u5de5\u4e1a\u535a\u89c8\u4f1a\uff08Innoprom\uff09\u4e0a\u7684\u5c55\u9986\u8d62\u5f97\u4e86\u672c\u5c4a WESA \u7684 \u6700\u4f73\u5c55\u9986\u5956\u4e0e\u6700\u4f73\u8bb2\u6545\u4e8b\u5956\u3002<\/p>\n
Simmetrico \u6784\u601d\u5e76\u5b9e\u73b0\u4e86\u4e00\u4e2a\u65e0\u8fb9\u754c\u7684\u3001\u53cb\u5584\u7684\u3001\u5145\u6ee1\u597d\u5947\u7684\u5c55\u9986\uff0c\u5728\u8fd9\u91cc\uff0c\u53c2\u89c2\u8005\u53ef\u4ee5\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u4fc4\u7f57\u65af\u94dc\u4e1a\u516c\u53f8\uff08RCC\uff09\u7684\u4fe1\u606f\u3002\u8fd9\u662f\u4e00\u4e2a\u5f00\u653e\u7684\u7ed3\u6784\uff0c\u5141\u8bb8\u6240\u6709\u7684\u53c2\u89c2\u8005\u4ece\u4efb\u4f55\u4e00\u4e2a\u70b9\u5f00\u59cb\u8fd9\u6bb5\u65c5\u7a0b\u3002<\/p>\n
\u6240\u6709\u7684\u53c2\u89c2\u8005\u90fd\u88ab\u9080\u8bf7\u8fdb\u5165\u5b9a\u5236\u7684\u521b\u65b0\u4ea4\u4e92\u88c5\u7f6e\u4e4b\u4e2d\uff0c\u5e76\u5728\u4e92\u52a8\u4e2d\u4e86\u89e3\u4e0d\u540c\u7684\u4fe1\u606f\uff1a\u516c\u53f8\u7684\u5386\u53f2\u3001\u91c7\u77ff\u7684\u4e3b\u8981\u9636\u6bb5\u3001\u94dc\u5728\u73b0\u4ee3\u5de5\u4e1a\u4e2d\u7684\u5e94\u7528\u3001\u53ef\u6301\u7eed\u73af\u5883\u4e0b\u52a0\u5de5\u94dc\u7684\u5c16\u7aef\u6280\u672f\uff0c\u4ee5\u53ca\u8be5\u516c\u53f8\u8bbe\u8ba1\u7684\u5404\u79cd\u793e\u4f1a\u9879\u76ee\u7b49\u3002<\/p>\n
\u5c55\u9986\u7684\u4e2d\u5fc3\u662f\u4e00\u676111\u7c73\u957f\u7684\u4e2d\u592e\u96a7\u9053\u2014\u2014\u88ab\u79f0\u4e3a\u201c\u672a\u6765\u7684\u52a0\u901f\u5668\u201d\uff0c\u53c2\u89c2\u8005\u901a\u8fc7\u5b83\u8fdb\u5165\u5c55\u89c8\u7a7a\u95f4\u3002\u8fd9\u5c06\u89c2\u4f17\u5e26\u5165\u5168\u606f\u5f71\u9662\uff0c\u8ba9\u89c2\u4f17\u7acb\u5373\u6c89\u6d78\u5728\u516c\u53f8\u7684\u9ad8\u79d1\u6280\u4e16\u754c\u4e2d\uff0c\u5e76\u5c55\u793a\u4e86 RCC \u7684\u5927\u90e8\u5206\u9879\u76ee\u548c\u6210\u5c31\u3002\u901a\u8fc7\u4e00\u4e2a\u7279\u522b\u8bbe\u8ba1\u7684\u4ea4\u4e92\u611f\u5b98\u68f1\u955c\u88c5\u7f6e\uff0c\u89c2\u4f17\u53ef\u4ee5\u9009\u62e9\u4e00\u4e2a\u7279\u5b9a\u7684\u9879\u76ee\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u4ee53D\u5f62\u5f0f\u4e86\u89e3\u9879\u76ee\uff0c\u8fd8\u53ef\u4ee5\u901a\u8fc7\u68c0\u6d4b\u5230\u7684\u624b\u90e8\u52a8\u4f5c\u4ece\u4e0d\u540c\u7684\u89d2\u5ea6\u201c\u626d\u66f2\u201d\u89c2\u5bdf\u5bf9\u8c61\u3002<\/p>\n
\u672a\u6765\u8d8a\u6765\u8d8a\u8fd1<\/h4>\n
“The Future Is Getting Closer”<\/h4>\n
\u8be5\u9879\u76ee\u6709\u6548\u5730\u63d0\u5347\u4e86\u516c\u53f8\u58f0\u8a89\u548c\u54c1\u724c\u5f62\u8c61\uff0c\u5728\u6d3b\u52a8\u671f\u95f4\u521b\u9020\u4e86\u6781\u5176\u5f3a\u5927\u7684\u53e3\u7891\u6548\u5e94\uff0c\u6210\u529f\u5730\u5ba3\u4f20\u516c\u53f8\u4e86\u6210\u5c31\u3001\u672a\u6765\u7684\u9879\u76ee\uff0c\u4f7f\u5f97\u516c\u53f8\u7406\u5ff5\u6df1\u5165\u4eba\u5fc3\u3002\u7531 Simmetrico \u521b\u9020\u7684\u201c\u672a\u6765\u8d8a\u6765\u8d8a\u8fd1\u201d\u7684\u8bbe\u8ba1\u4e3b\u5f20\u901a\u8fc7\u5c55\u9986\u7684\u6240\u6709\u5143\u7d20\u4f53\u73b0\u51fa\u6765\uff0c\u76f4\u62b5\u4eba\u5fc3\uff0c\u521b\u9020\u4e86\u4e00\u4e2a\u7531\u516c\u53f8\u6545\u4e8b\u96c6\u6210\u7684\u201c\u5408\u5531\u201d\u3002<\/p>\n
02. \u6c99\u7279\u963f\u62c9\u4f2f<\/h2>\n
Kingdom of Saudi Arabia<\/p>\n
Agency: GES<\/p>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\u5728\u7b2c24\u5c4a\u4e16\u754c\u80fd\u6e90\u5927\u4f1a\u5f00\u5e55\u5f53\u5929\uff0c\u6c99\u7279\u5c55\u53f0\u7684\u672a\u6765\u4e3b\u4e49\u8bbe\u8ba1\u7ed9\u4eba\u7559\u4e0b\u4e86\u6df1\u523b\u7684\u5370\u8c61\u3002\u6d01\u767d\u7684\u5efa\u7b51\u7ebf\u6761\u548c\u6d41\u7545\u7684\u5e03\u5c40\u4e3a\u4e92\u52a8\u6280\u672f\u521b\u9020\u4e86\u5927\u91cf\u7684\u5f00\u653e\u7a7a\u95f4\uff0c\u5e26\u9886\u53c2\u89c2\u8005\u8fdb\u5165 KSA \u5bf9\u884c\u4e1a\u7eff\u8272\u672a\u6765\u7684\u613f\u666f\u4e4b\u65c5\u3002<\/p>\n
\u672a\u6765\u4e3b\u4e49\u8bbe\u8ba1<\/h4>\n
“the futuristic design”<\/h4>\n
\u8be5\u5c55\u53f0\u5360\u57301400\u5e73\u65b9\u7c73\uff0c\u662f\u4e16\u754c\u80fd\u6e90\u5927\u4f1a\u6700\u5927\u7684\u5c55\u53f0\uff0c\u5305\u62ec\u4e00\u4e2a\u6b22\u8fce\u63a5\u5f85\u533a\u3001\u51e0\u4e2a\u5c55\u793a\u533a\u3001\u4e00\u4e2a\u77e5\u8bc6\u67a2\u7ebd\u533a\u3001\u4e00\u4e2a\u8d35\u5bbe\u5ba4\u548c\u82e5\u5e72\u5a92\u4f53\u5957\u623f\uff0c\u8ba9\u53c2\u89c2\u8005\u53ef\u4ee5\u4e86\u89e320\u5bb6\u6c99\u7279\u4e3b\u8981\u516c\u53f8\u548c\u7ec4\u7ec7\u7684\u5c55\u51fa\u4f5c\u54c1\u3002<\/p>\n
\u5728\u6bcf\u4e00\u4e2a\u89d2\u843d\uff0c\u90fd\u6709\u5927\u91cf\u7684\u4ea4\u4e92\u6280\u672f\u5438\u5f15\u7740\u53c2\u89c2\u8005\u7684\u5174\u8da3\uff0c\u5e76\u4ee5\u5a31\u4e50\u7684\u65b9\u5f0f\u5e26\u52a8\u7740\u5927\u5bb6\u7684\u60f3\u8c61\u529b\uff0c\u5305\u62ec\u89e6\u6478\u5c4f\u3001\u865a\u62df\u73b0\u5b9e\u5c55\u53f0\u3001\u6295\u5f71\u5899\u3001\u4e92\u52a8\u684c\u548c\u5168\u606f\u56fe\u7b49\u3002\u900f\u8fc7\u6570\u7801\u5185\u5bb9\u3001\u4ea4\u4e92\u63a5\u89e6\u70b9\u548c\u5404\u5f0f\u6d3b\u52a8\uff0c\u5c55\u89c8\u63d0\u4f9b\u4e00\u4e2a\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u65c5\u7a0b\uff0c\u6709\u52a9\u89e3\u91ca\u6574\u4e2a\u5c55\u89c8\u6545\u4e8b\uff0c\u5c55\u793a\u4e8c\u5341\u5bb6\u53c2\u5c55\u516c\u53f8\uff0c\u5e76\u6539\u53d8\u53c2\u5c55\u8005\u5bf9\u6c99\u7279\u7684\u770b\u6cd5\u3002<\/p>\n
03. \u201c\u78b0\u649e\u201d\u6280\u672f\u5927\u4f1a\u4e0a\u7684Interac<\/h2>\n
Interac at Collision Conference 2019<\/p>\n
Agency: ASTOUND Group<\/p>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\u201c\u78b0\u649e\u201d\u662f\u5317\u7f8e\u53d1\u5c55\u6700\u5feb\u7684\u79d1\u6280\u4f1a\u8bae\uff0c\u5df2\u4e3e\u529e\u4e03\u5c4a\u7684\u78b0\u649e\u4e50\u56ed\u5df2\u7ecf\u5438\u5f15\u4e86\u8d85\u8fc730000\u540d\u53c2\u52a0\u8005\u3002\u4f5c\u4e3a\u4f1a\u8bae\u7684\u8d5e\u52a9\u5546\uff0c\u7535\u5b50\u8f6c\u8d26\u54c1\u724c Interac \u5229\u75282019\u5e74\u78b0\u649e\u5927\u4f1a\u7684\u673a\u4f1a\uff0c\u63a8\u51fa\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u3001\u6a21\u5757\u5316\u7684\u54c1\u724c\u4f53\u9a8c\u7a7a\u95f4\uff0c\u53cd\u6620\u4e86\u4ed6\u4eec\u7684\u54c1\u724c\u6545\u4e8b\u3002<\/p>\n
\u5f00\u653e\u6027\u548c\u63a2\u7d22\u6027<\/h4>\n
“open and exploratory”<\/h4>\n
\u4e3a\u4e86\u5e2e\u52a9\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u91cd\u65b0\u8bc4\u4ef7 Interac \u54c1\u724c\uff0c\u5c55\u53f0\u7a7a\u95f4\u9700\u8981\u72ec\u7279\u7684\u3001\u7b26\u5408\u54c1\u724c\u6545\u4e8b\u7684\u8bbe\u8ba1\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u7684\uff0c\u8bbe\u8ba1\u56e2\u961f\u51b3\u5b9a\u201c\u6700\u5927\u5316\u6240\u6709\u53ef\u7528\u7684\u7ef4\u5ea6\u201d\uff0c\u800c\u4e0d\u662f\u521b\u9020\u4e00\u4e2a\u5145\u6ee1\u9759\u6001\u7684\u3001\u5927\u7684\u5143\u7d20\u7684\u7a7a\u95f4\u3002\u5782\u76f4\u6750\u6599\u7684\u4f7f\u7528\u65e2\u80fd\u4ea7\u751f\u5927\u80c6\u7684\u89c6\u89c9\u51b2\u51fb\uff0c\u53c8\u80fd\u4f7f\u7a7a\u95f4\u5177\u6709\u5f00\u653e\u6027\u548c\u63a2\u7d22\u6027\u3002<\/p>\n
\u7531\u6b64\u4ea7\u751f\u7684\u5c55\u4f4d\u8bbe\u8ba1\u91c7\u7528\u4e86\u8fd1600\u6761\u7ec7\u7269\u5e26\uff0c\u60ac\u6302\u5728\u5c55\u5385\u4e0a\u65b920\u82f1\u5c3a\u5904\uff0c\u5168\u90e8\u5448\u73b0 Interac \u54c1\u724c\u7684\u91d1\u9ec4\u8272\u5149\u5f71\u3002\u5165\u53e3\u901a\u9053\u3001\u6b65\u884c\u9053\u548c\u975e\u6b63\u5f0f\u7684\u4f1a\u8bae\u7a7a\u95f4\u90fd\u662f\u901a\u8fc7\u4f7f\u7528\u4e0d\u540c\u957f\u5ea6\u7684\u7ec7\u7269\u6d41\u521b\u5efa\u7684\u3002<\/p>\n
04. \u6f58\u591a\u62c9\u82b1\u56ed\u8857\u8f66<\/h2>\n
Pandora Garden Streetcar<\/p>\n
Agency: ASTOUND Group<\/p>\n
\"\"\r\n\"\"<\/pre>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\"\"<\/pre>\n
\u4e3a\u4e86\u63a8\u5e7f\u4e0e\u53d1\u5e03\u6f58\u591a\u62c919\u5e74\u6625\u5b63\u7cfb\u5217\u73e0\u5b9d\uff0c\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u5236\u9020\u8f70\u52a8\u6548\u5e94\uff0c\u6f58\u591a\u62c9\u5728\u591a\u4f26\u591a\u7684\u4e00\u8f86\u6709\u8f68\u7535\u8f66\u4e0a\u5efa\u9020\u4e86\u4e00\u4e2a\u79fb\u52a8\u82b1\u56ed\u6765\u5e86\u795d\u4ed6\u4eec\u6625\u5b63\u7cfb\u5217\u7684\u53d1\u5e03\u3002<\/p>\n
\u5a92\u4f53\u3001\u7f51\u7ea2\u8fbe\u4eba\u548c\u6d88\u8d39\u8005\u88ab\u9080\u8bf7\u5230\u82b1\u56ed\u7535\u8f66\u4e0a\u9884\u89c8\u8be5\u54c1\u724c\u7684\u65b0\u7cfb\u5217\uff0c\u4f53\u9a8c\u8ff7\u4eba\u7684\u82b1\u56ed\u73af\u5883\uff0c\u6709\u8f68\u7535\u8f66\u5219\u8f7d\u7740\u4e58\u5ba2\u4eec\u6cbf\u7740\u7687\u540e\u8857\u884c\u9a76\u4e00\u5708\u3002<\/p>\n
\u521b\u9020\u548c\u81ea\u6211\u8868\u8fbe<\/h4>\n
“creation and self-expression”<\/h4>\n
\u201c\u6f58\u591a\u62c9\u82b1\u56ed\u201d\u8857\u8f66\u662f\u4e00\u4e2a\u6fc0\u53d1\u89c2\u4f17\u201c\u521b\u9020\u548c\u81ea\u6211\u8868\u8fbe\u201d\u7684\u5730\u65b9\u3002\u65b0\u7cfb\u5217\u7684\u9996\u9970\u7279\u8272\u662f\u4ee5\u82b1\u6735\u3001\u8774\u8776\u548c\u74e2\u866b\u4e4b\u7c7b\u7684\u81ea\u7136\u5143\u7d20\u4e3a\u7075\u611f\uff0c\u6709\u8f68\u7535\u8f66\u5728\u8fd9\u4e9b\u7075\u611f\u4e2d\u521b\u8bbe\u4e86\u8bb8\u591a\u54c1\u724c\u62cd\u7167\u70b9\uff0c\u4e09\u5929\u4e4b\u5185\uff0c\u6f58\u591a\u62c9\u5728 Youtube\uff0cPinterest\uff0cInstagram\uff0cFacebook \u548c LinkedIn \u4e0a\u7684\u603b\u6d4f\u89c8\u91cf\u8d85\u8fc72200\u4e07\uff0c\u8fdc\u8fdc\u8d85\u8fc7\u4e86\u4ed6\u4eec\u7684\u9884\u671f\u76ee\u6807\u3002<\/p>\n
05. \u8c37\u6b4c Stadia<\/h2>\n
Google Stadia at gamescom 2019<\/p>\n
Agency: The Trade Group<\/p>\n
\"\"<\/pre>\n
\u57282019\u5e74\u79d1\u9686\u6e38\u620f\u5c55\u4e0a\uff0cGoogle Stadia \u8fd9\u6b3e\u7531\u8c37\u6b4c\u5f00\u53d1\u7684\u4e91\u6e38\u620f\u8425\u8fd0\u4f5c\u4e3a\u65b0 IP \u9996\u6b21\u4eae\u76f8\u3002\u5c55\u53f0\u8bbe\u8ba1\u56e2\u961f\u7684\u4efb\u52a1\u662f\u627e\u5230\u6709\u8da3\u4e14\u5bcc\u542b\u4f53\u9a8c\u6027\u7684\u65b9\u5f0f\u6765\u4f20\u9012\u8fd9\u4e00\u5e73\u53f0\u7684\u72ec\u7279\u4eae\u70b9\u3002<\/p>\n
\u9690\u55bb\u548c\u54c1\u724c\u4e2d\u5fc3<\/h4>\n
“metaphorical and brand-centric”<\/h4>\n
Stadia \u662f\u4e00\u4e2a\u9769\u547d\u6027\u7684\u57fa\u4e8e\u4e91\u8ba1\u7b97\u7684\u6e38\u620f\u5e73\u53f0\uff0c\u5141\u8bb8\u73a9\u5bb6\u5728\u4ed6\u4eec\u60f3\u73a9\u7684\u5730\u65b9\u3001\u4ee5\u4ed6\u4eec\u60f3\u73a9\u7684\u65b9\u5f0f\u548c\u60f3\u73a9\u7684\u65f6\u95f4\u73a9\u6e38\u620f\u3002\u54c1\u724c\u6838\u5fc3\u7406\u5ff5\u5728\u4e8e\u201c\u63d0\u5347\u6e38\u620f\u4f53\u9a8c\u201d \u3002<\/p>\n
\u56e0\u6b64\uff0cThe Trade Group \u589e\u52a0\u4e86\u4e00\u4e2a\u54c1\u724c\u8272\u7684\u73bb\u7483\u5347\u964d\u673a\uff0c\u628a\u5ba2\u4eba\u5e26\u5230\u4e09\u697c\uff0c\u5141\u8bb8\u73a9\u5bb6\u81ea\u52a8\u201c\u8df3\u5165\u6e38\u620f\u201d\u2014\u2014\u4f53\u73b0\u4e86 Stadia \u6ca1\u6709\u9ebb\u70e6\u7684\u767b\u5f55\u548c\u7b49\u5f85\u6e38\u620f\u8f7d\u5165\u7684\u6838\u5fc3\u4eae\u70b9\u3002\u4e3a\u4e86\u8bf4\u660e\u8fd9\u4e2a\u529f\u80fd\uff0cThe Trade Group \u8fd8\u5b89\u88c5\u4e86\u4e00\u4e2a\u4e09\u5c42\u9ad8\u7684\u6ed1\u68af\uff0c\u5b83\u53ef\u4ee5\u7acb\u5373\u5c06\u53c2\u4e0e\u8005\u4f20\u9001\u5230\u7eff\u5e55\u524d\uff0c\u5e76\u968f\u4e4b\u4f20\u9001\u5230\u5404\u79cd\u5404\u6837\u7684\u6e38\u620f\u4e2d\uff0c\u8fd9\u5c55\u793a\u4e86\u73a9\u5bb6\u5982\u4f55\u201c\u6ed1\u5165\u201d\u4ed6\u4eec\u7684\u6e38\u620f\u3002\u8fd9\u4e9b\u4ee5\u54c1\u724c\u7406\u5ff5\u4e3a\u4e2d\u5fc3\u7684\u9690\u55bb\u8bbe\u8ba1\uff0c\u7ed9\u53c2\u4e0e\u8005\u7559\u4e0b\u4e86\u6df1\u523b\u7684\u5370\u8c61\u3002<\/p>\n
06. \u6b27\u6d32\u653e\u5c04\u5b66\u5927\u4f1a\u4e0a\u7684 Philips<\/h2>\n
Philips at ECR 2019<\/p>\n
Agency: Philips<\/p>\n
\"\"<\/pre>\n
\u98de\u5229\u6d66\u662f\u4e00\u5bb6\u9886\u5148\u7684\u536b\u751f\u6280\u672f\u516c\u53f8\uff0c\u6b27\u6d32\u6700\u5927\u7684\u533b\u5b66\u4f1a\u8bae\u4e4b\u4e00\u6b27\u6d32\u653e\u5c04\u5b66\u5927\u4f1a(ECR)\u662f\u5176\u5173\u952e\u7684\u5e02\u573a\u6d3b\u52a8\uff0c\u5176\u53c2\u5c55\u76ee\u6807\u4e3a\u63a8\u51fa\u4e00\u4e2a\u6269\u5927\u7684\u89e3\u51b3\u65b9\u6848\u7ec4\u5408\uff0c\u5c55\u793a\u5176\u7cbe\u786e\u8bca\u65ad\u548c\u56fe\u50cf\u5f15\u5bfc\u6cbb\u7597\u6280\u672f\u3002<\/p>\n
\u8be5\u5c55\u53f0\u7684\u8bbe\u8ba1\u6982\u5ff5\u6838\u5fc3\u662f\u521b\u9020\u4e0e\u4f1a\u8005\u4f53\u9a8c\uff0c\u5c06\u521b\u65b0\u80cc\u540e\u7684\u79d1\u5b66\u89e3\u91ca\u5d4c\u5165\u5230\u4e0e\u4f1a\u8005\u65c5\u7a0b\u7684\u6bcf\u4e00\u4e2a\u9636\u6bb5\uff0c\u589e\u52a0\u9a7b\u7559\u65f6\u95f4\uff0c\u52a0\u5f3a\u8bbf\u5ba2\u53c2\u4e0e\u5ea6\u3002\u4e3a\u6b64\uff0c\u98de\u5229\u6d66\u521b\u8bbe\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u6545\u4e8b\u7ebf\uff0c\u6545\u4e8b\u7684\u4e3b\u89d2\u662f\u6709\u7279\u6b8a\u533b\u7597\u9700\u6c42\u7684\u98de\u5229\u6d66\u4e00\u5bb6\u4eba\uff1a\u7236\u4eb2\u57c3\u91cc\u514b\u8eab\u4f53\u5065\u5eb7\uff0c\u4f46\u96be\u4ee5\u5165\u7761\uff1b\u7956\u7236\u672c\u88ab\u8bca\u65ad\u51fa\u60a3\u6709\u764c\u75c7\uff0c\u7956\u6bcd\u7f57\u838e\u5219\u62c5\u5fc3\u81ea\u5df1\u7684\u5fc3\u810f\u72b6\u51b5\u3002\u6b64\u5916\uff0c\u5e2e\u52a9\u98de\u5229\u6d66\u5bb6\u5ead\u7684\u533b\u7597\u4fdd\u5065\u4e13\u4e1a\u4eba\u5458\u961f\u4f0d\u4e5f\u90fd\u6709\u7740\u8be6\u7ec6\u7684\u89d2\u8272\u3002<\/p>\n
\u8bb2\u6545\u4e8b<\/h4>\n
“storytelling”<\/h4>\n
\u98de\u5229\u6d66\u901a\u8fc7\u6545\u4e8b\u5c55\u793a\u4e86\u5176\u201cAI \u6570\u5b57\u5b6a\u751f\u201d\u7684\u6982\u5ff5\u2014\u2014\u5b83\u5411\u8bbf\u5ba2\u5c55\u793a\uff0c\u4eba\u5de5\u667a\u80fd\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u4f7f\u7528\u9884\u6d4b\u7b97\u6cd5\u548c\u81ea\u9002\u5e94\u6280\u672f\u5c06\u57c3\u91cc\u514b\u7684\u6570\u636e\u4e0e\u53ef\u7528\u7684\u5168\u7403\u6570\u636e\u8fdb\u884c\u6bd4\u8f83\uff0c\u4ece\u800c\u8fdb\u884c\u6f5c\u5728\u7684\u8bca\u65ad\u548c\u63d0\u51fa\u5efa\u8bae\u7684\u6cbb\u7597\u8ba1\u5212\u3002<\/p>\n
\u6b64\u5916\uff0c\u98de\u5229\u6d66\u8fd8\u5f00\u53d1\u4e86\u4e00\u4e2a AR \u5e94\u7528\u7a0b\u5e8f\uff0c\u4f7f\u8bbf\u95ee\u8005\u80fd\u591f\u8ddf\u8e2a\u6bcf\u4e2a\u89d2\u8272\u4ece\u201cAI \u6570\u5b57\u5b6a\u751f\u201d\u5206\u6790\u5230\u4e2a\u4eba\u8bca\u65ad\u7684\u65c5\u7a0b\uff0c\u7ee7\u800c\u8c03\u67e5\u6f5c\u5728\u7684\u6cbb\u7597\u65b9\u6cd5\uff0c\u5e76\u6700\u7ec8\u4e86\u89e3\u8fd9\u79cd\u65b9\u6cd5\u5bf9\u8fde\u63a5\u62a4\u7406\u56e2\u961f\u7684\u5f71\u54cd\u3002\u4e8c\u7ef4\u7801\u7801\u548c3D \u6a21\u578b\u2014\u2014\u4e3a \u7956\u7236\u672c\u51c6\u5907\u76843D \u809d\u810f\u548c\u4e00\u4e2a\u4e3a\u7956\u6bcd\u7f57\u838e\u51c6\u5907\u76843D \u5fc3\u810f\u2014\u2014\u88ab\u7528\u4f5c AR \u5185\u5bb9\u7684\u89e6\u53d1\u5668\uff0c\u901a\u8fc7\u8fd9\u4e9b\u6829\u6829\u5982\u751f\u7684\u6545\u4e8b\u4eba\u7269\uff0c\u5c55\u793a\u4e86\u4e86\u98de\u5229\u6d66\u7684\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u4f7f\u4eba\u4eec\u7684\u751f\u6d3b\u66f4\u7f8e\u597d\u3002<\/p>\n
 <\/p>\n
\u5728\u5927\u578b\u56fd\u9645\u5c55\u4f1a\u4e0a\u5f15\u8d77\u6ce8\u610f\u6709\u65f6\u5019\u5c31\u50cf\u5927\u6d77\u635e\u9488\u4e00\u6837\u96be\uff0c\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u9876\u5c16\u516c\u53f8\u548c\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e00\u6837\u5728\u535a\u89c8\u4f1a\u4e0a\u521b\u9020\u5353\u8d8a\u7684\u5e02\u573a\u8425\u9500\u6d3b\u52a8\u3002\u5982\u4f55\u5728\u8fd9\u573a\u7ade\u4e89\u4e2d\u521b\u9020\u4eae\u70b9\uff1f\u6295\u8d44\u4e00\u4e2a\u72ec\u7279\u800c\u8ff7\u4eba\u7684\u5c55\u53f0\u8bbe\u8ba1\u65e0\u7591\u662f\u4e00\u5219\u826f\u8ba1\u3002<\/p>\n
\u6885\u68ee\u81ea\u6210\u7acb\u4ee5\u6765\uff0c\u53c2\u4e0e\u7ec4\u7ec7\u4e16\u754c\u7ea7\u8457\u540d\u5c55\u4f1a\u767e\u4f59\u573a\uff0c\u4e3a\u8d85\u8fc7300\u5bb6\u4e16\u754c\u5404\u5730\u4f01\u4e1a\u63d0\u4f9b\u4e13\u4e1a\u5c55\u4f1a\u670d\u52a1\uff0c\u5728\u4e16\u754c\u5404\u5730\u62e5\u6709\u4f18\u8d28\u7684\u5c55\u53f0\u642d\u5efa\u5408\u4f5c\u65b9\uff0c\u8ba9\u60a8\u7684\u5c55\u53f0\u5728\u56fd\u9645\u5c55\u4f1a\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u6210\u4e3a\u4f1a\u573a\u4e2d\u6700\u96be\u5fd8\u7684\u98ce\u666f\uff01<\/p>\n
 <\/p>\n
\u8d44\u6599\u6765\u6e90\uff1a<\/p>\n
https:\/\/worldexhibitionstandawards.com\/winners-2020\/<\/p>","protected":false},"excerpt":{"rendered":"
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