{"id":1975,"date":"2020-12-07T12:32:00","date_gmt":"2020-12-07T12:32:00","guid":{"rendered":"https:\/\/masonevents.com\/?p=1975"},"modified":"2020-12-07T12:34:18","modified_gmt":"2020-12-07T12:34:18","slug":"why-is-content-marketing-important","status":"publish","type":"post","link":"https:\/\/masonevents.com\/zh\/why-is-content-marketing-important\/","title":{"rendered":"\u5185\u5bb9\u8425\u9500\u2014\u2014\u540e\u75ab\u60c5\u65f6\u4ee3\u4e0d\u53ef\u7f3a\u5c11\u7684\u8425\u9500\u624b\u6bb5\u4e4b\u4e00"},"content":{"rendered":"<p><\/p>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u4ed6\u4eec\u201c\u672a\u6765\u5185\u5bb9\u7684\u4ef7\u503c\u3001IP\u7684\u4ef7\u503c\u4f1a\u8d8a\u6765\u8d8a\u91cd\u8981\u3002\u6d41\u91cf\u548c\u5185\u5bb9\u7684\u6bd4\u4f8b\u5c06\u4f1a\u4ece\u539f\u6765\u7684\u516b\u4e8c\uff0c\u53d8\u6210\u4e94\u4e94\u3002\u540c\u65f6\uff0c\u6d41\u91cf\u548c\u5185\u5bb9\uff0c\u4e00\u4e2a\u662f\u5165\u53e3\uff0c\u4e00\u4e2a\u662f\u5236\u9ad8\u70b9\u3002\u201d\u8fd9\u662f\u817e\u8baf\u516c\u53f8\u8463\u4e8b\u957f\u9a6c\u5316\u817e\u5728\u56de\u7b54\u300a\u8d22\u7ecf\u300b\u8bb0\u8005\u5173\u4e8e\u201c\u4e92\u8054\u7f51\u662f\u5426\u6b63\u5728\u4ece\u6d41\u91cf\u6218\u4e89\u8f6c\u5411\u5185\u5bb9\u6218\u4e89\u201d\u7684\u63d0\u95ee\u65f6\u8868\u8fbe\u7684\u89c2\u70b9\u3002\u5f53\u4e0b\uff0c\u4e92\u8054\u7f51\u6d41\u91cf\u53d8\u8d35\uff0c\u5185\u5bb9\u5df2\u6210\u4e3a\u4e92\u8054\u7f51\u7ade\u4e89\u65b0\u5236\u9ad8\u70b9\u3002\u4ee5\u817e\u8baf\u3001\u767e\u5ea6\u3001\u963f\u91cc\u5df4\u5df4\u548c\u4eca\u65e5\u5934\u6761\u4e3a\u9996\u7684\u591a\u65b9\u4e92\u8054\u7f51\u5e73\u53f0\u3001\u5a92\u4f53\u3001\u4ee3\u7406\u5546\u90fd\u5728\u79ef\u6781\u7684\u5e03\u5c40\u5185\u5bb9\u6218\u7565\uff0c\u4e89\u593a\u7528\u6237\u7684\u788e\u7247\u5316\u65f6\u95f4\u3002<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1976\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.14-800x385.png\" alt=\"\" width=\"800\" height=\"385\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.14.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.14-1200x578.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.14-768x370.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h2><strong>\u4e3a\u4ec0\u4e48\u5185\u5bb9\u8425\u9500\u5bf9\u54c1\u724c\u548c\u4f01\u4e1a\u5f88\u91cd\u8981<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section><strong>\u5185\u5bb9\u8425\u9500\uff08Content Marketing\uff09\u662f\u5b9a\u4f4d\u60a8\u7684SEO\u3001\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u5e76\u8d4b\u4e88\u54c1\u724c\u4e2a\u6027\u7684\u6700\u6709\u6548\u65b9\u6cd5\u3002<\/strong>\u5185\u5bb9\u8425\u9500\u672c\u8d28\u4e0a\u662f\u6307\u5bfc\u5982\u4f55\u505a\u8425\u9500\u7684\u4e00\u79cd\u601d\u7ef4\u65b9\u5f0f\uff08\u610f\u5473\u7740\u8fd8\u6709\u5176\u4ed6\u601d\u7ef4\uff09\u3002\u5b83\u662f\u4e00\u79cd\u6218\u7565\u6307\u5bfc\u601d\u60f3 \u2014\u2014<\/p>\n<p style=\"text-align: center;\"><strong>\u5185\u5bb9\u8425\u9500\uff08Content Marketing\uff09\u8981\u6c42\u4f01\u4e1a\u80fd\u751f\u4ea7\u548c\u5229\u7528\u5185\u5916\u90e8\u4ef7\u503c\u5185\u5bb9\uff0c\u5438\u5f15\u7279\u5b9a\u53d7\u4f17\u3010\u4e3b\u52a8\u5173\u6ce8\u3011\u3002<\/strong><\/p>\n<p>\u91cd\u4e2d\u4e4b\u91cd\uff0c\u662f\u201c\u7279\u5b9a\u4eba\u7fa4\u7684\u4e3b\u52a8\u5173\u6ce8\u201d\u3002\u4e5f\u5c31\u662f\u8bf4\u4f60\u7684\u5185\u5bb9\u80fd\u5426\u81ea\u5e26\u5438\u5f15\u529b\uff0c\u8ba9\u6d88\u8d39\u8005\u6765\u627e\u4f60\uff0c\u800c\u4e0d\u662f\u8fd0\u7528\u7eaf\u5a92\u4ecb\uff08Mass Communication\uff09\u66dd\u5149\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1977\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.37-800x451.png\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.37.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.37-1200x677.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.55.37-768x433.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h2><strong>\u4e3a\u4ec0\u4e48\u5185\u5bb9\u5f88\u91cd\u8981\uff1f<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u5185\u5bb9\u4ece\u5370\u5237\u5e7f\u544a\u65f6\u4ee3\u5df2\u7ecf\u8d70\u4e86\u5f88\u957f\u4e00\u6bb5\u8def\u3002\u968f\u7740SEO\u548c\u6570\u5b57\u8425\u9500\u7684\u5f15\u5165\uff0c\u5185\u5bb9\u5df2\u6210\u4e3a\u4f7f\u60a8\u7684\u54c1\u724c\u8fdb\u5165\u6570\u5b57\u9886\u57df\u7684\u6700\u6709\u6548\u65b9\u6cd5\u3002\u6301\u7eed\u7684\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u64b0\u5199\u662f\u5c06\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u8054\u7cfb\u8d77\u6765\u7684\u4e00\u79cd\u5b9d\u8d35\u65b9\u6cd5\u3002<strong>\u597d\u7684\u5185\u5bb9\u8fd8\u53ef\u4ee5\u63d0\u9ad8\u53d7\u4f17\u7684\u53c2\u4e0e\u5ea6\u548c\u4fdd\u7559\u7387<\/strong>\u3002\u9f13\u52b1\u89c2\u4f17\u53c2\u4e0e\u60a8\u7684\u54c1\u724c\u5e76\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\u5c06\u786e\u4fdd\u60a8\u7684\u5ba2\u6237\u4e0d\u65ad\u56de\u5934\u3002<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h2><strong>\u6709\u6548\u7684\u5185\u5bb9\u64b0\u5199\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\u597d\u7684\u5185\u5bb9\u5e94\u6587\u7b14\u6e05\u6670\u3001\u5177\u6709\u60c5\u611f\u5438\u5f15\u529b\uff0c\u5e76\u878d\u5165SEO\u7684\u91cd\u8981\u6280\u5de7\uff0c\u4f8b\u5982\u5173\u952e\u5b57\u548c\u96c6\u6210\u3002\u6700\u4e3a\u91cd\u8981\u7684\u662f\uff0c<strong>\u60a8\u8981\u5199\u51fa\u4eba\u4eec\u60f3\u8981\u9605\u8bfb\u7684\u5185\u5bb9<\/strong>\u3002\u4f18\u8d28\u7684\u5185\u5bb9\u9002\u5408\u60a8\u7684\u54c1\u724c\u4e2a\u6027\uff0c\u5728\u4ea7\u54c1\u548c\u670d\u52a1\u4e0a\u5411\u53d7\u4f17\u8fdb\u884c\u6559\u80b2\uff0c\u5e76\u4e3a\u6f5c\u5728\u7684\u6d88\u8d39\u8005\u53c2\u4e0e\u521b\u9020\u9014\u5f84\u3002\u4ea4\u4ed8\u4e66\u9762\u5185\u5bb9\u65f6\uff0c\u4e00\u81f4\u6027\u4e5f\u5f88\u91cd\u8981\u3002\u6bcf\u5468\u3001\u6bcf\u4e24\u5468\u6216\u6bcf\u6708\u53d1\u5e03\u4e00\u6b21\uff0c\u5c06\u4f7f\u60a8\u7684\u5185\u5bb9\u59cb\u7ec8\u4f4d\u4e8e\u641c\u7d22\u5f15\u64ce\u7b97\u6cd5\u7684\u9876\u90e8\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u6d88\u606f\u59cb\u7ec8\u5982\u4e00\u5730\u4f20\u9012\u3002\u6559\u80b2\u5185\u5bb9\u53ef\u4ee5\u5e2e\u52a9\u56de\u7b54\u5ba2\u6237\u6216\u89c2\u4f17\u53ef\u80fd\u9047\u5230\u7684\u95ee\u9898\u3002\u8fd9\u4e5f\u662f\u63d0\u9ad8\u54c1\u724c\u58f0\u8a89\u7684\u6709\u7528\u8d44\u6e90\u3002\u540c\u6837\uff0c<strong>\u521b\u5efa\u53ef\u5171\u4eab\u7684\u53cd\u5411\u94fe\u63a5\u5185\u5bb9\u662f\u4e00\u79cd\u5c06\u6d41\u91cf\u5438\u5f15\u56de\u60a8\u7684\u7f51\u7ad9\u548c\u793e\u4ea4\u6e20\u9053\u7684\u6709\u6548\u65b9\u6cd5<\/strong>\u3002<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h2><strong>\u60a8\u5e94\u8be5\u5982\u4f55\u5236\u5b9a\u5185\u5bb9\u8425\u9500\u7b56\u7565\uff1f<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\u521b\u4f5c\u51fa\u8272\u7684\u5185\u5bb9\u662f\u7b2c\u4e00\u6b65\uff0c\u4f46\u662f\u5982\u679c\u60a8\u6ca1\u6709\u6b63\u786e\u63a8\u5e7f\u5185\u5bb9\uff0c\u90a3\u4e48\u6ca1\u4eba\u4f1a\u770b\u5230\u5b83\u3002\u786e\u4fdd\u4f7f\u7528\u6240\u6709\u53ef\u7528\u7684\u5de5\u5177\u3002\u7814\u7a76\u5173\u952e\u5b57\uff0c\u5c06\u5176\u5d4c\u5165\u5230\u60a8\u7684\u5185\u5bb9\u4e2d\uff0c\u5e76\u6ee1\u8db3\u6240\u6709SEO\u7684\u8981\u6c42\uff08alt\u6807\u7b7e\uff0cimage\u6807\u7b7e\uff0cheader\u6807\u7b7e\u7b49\uff09\u3002\u8fd9\u5c06\u6709\u52a9\u4e8e\u60a8\u7684\u5185\u5bb9\u5728\u7f51\u7edc\u4e0a\u4f20\u64ad\uff0c\u5e76\u5c06\u6f5c\u5728\u5ba2\u6237\u5e26\u56de\u5230\u60a8\u7684\u7f51\u7ad9\u3002\u6b64\u5916\uff0c<strong>\u521b\u5efa\u6307\u5411\u60a8\u5185\u5bb9\u7684\u53cd\u5411\u94fe\u63a5\u662f\u589e\u52a0\u81ea\u7136\u8f6c\u5316\u7684\u5173\u952e\u65b9\u6cd5<\/strong>\u3002\u7cbe\u5fc3\u7814\u7a76\u3001\u77e5\u8bc6\u8f93\u51fa\u548c\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5185\u5bb9\u662f\u521b\u5efa\u53cd\u5411\u94fe\u63a5\u7684\u7b80\u4fbf\u65b9\u6cd5\u3002\u5728\u6240\u6709\u6e20\u9053\u4e0a\u63a8\u5e7f\u60a8\u7684\u5185\u5bb9\u4e5f\u5c06\u6709\u52a9\u4e8e\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002<\/section>\n<\/section>\n<\/section>\n<\/section>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1983\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.55-1-800x382.png\" alt=\"\" width=\"800\" height=\"382\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.55-1.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.55-1-1200x573.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.55-1-768x366.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<section>\n<section>\n<section>\n<section>\n<section>\n<h2><strong>B2B\u4f01\u4e1a\u7684\u5185\u5bb9\u8425\u9500\uff1a\u9700\u8981\u8003\u8651\u76844\u4e2a\u5173\u952e\u56e0\u7d20<\/strong><\/h2>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\u60f3\u8981\u64b0\u5199\u51fa\u4e0e\u4f17\u4e0d\u540c\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u53c8\u4e0d\u60f3\u5236\u9020\u51fa\u4e0d\u5fc5\u8981\u7684\u793e\u4f1a\u8206\u8bba\uff0c\u6709\u65f6\u5019\u8fd8\u662f\u6bd4\u8f83\u56f0\u96be\u7684\u3002\u6211\u4eec\uff08\u6885\u68ee\u56e2\u961f\uff09\u6839\u636e\u6700\u8fd1\u5904\u7406\u7684\u4e00\u4e9bB2B\u7684\u6848\u4f8b\uff0c\uff08\u5c24\u5176\u662f\u63d0\u4f9b\u4e13\u4e1a\u6027\u670d\u52a1\u7684\u4f01\u4e1a\uff09\u7ed3\u5408\u7ecf\u9a8c\uff0c\u4e3a\u5185\u5bb9\u8425\u9500\u63d0\u4f9b\u51e0\u4e2a\u5efa\u8bae\uff1a<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1979\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.47-800x449.png\" alt=\"\" width=\"800\" height=\"449\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.47.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.47-1200x674.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.34.47-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<section><\/section>\n<section><strong>01 \u56de\u60f3\u4e00\u4e0b\u60a8\u5728\u64b0\u5199\u5185\u5bb9\u65f6\u7684\u52a8\u673a\uff1f\u60a8\u662f\u5426\u601d\u8003\u8fc7\u4ee5\u4e0b\u56e0\u7d20\uff1f<\/strong><strong>\u5438\u5f15\u65b0\u5ba2\u6237<\/strong><\/section>\n<section><\/section>\n<section>\u8fd9\u662f\u5927\u591a\u6570B2B\u8425\u9500\u4eba\u5458\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u7684\u7b2c\u4e00\u539f\u56e0\u3002\u4ece\u8425\u9500\u9884\u7b97\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u5185\u5bb9\u8425\u9500\u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237\u662f\u51fa\u7ad9\u8425\u9500\uff08Outbound Marketing\uff0c\u5305\u62ec\u8bb8\u591a\u4eba\u79f0\u4e4b\u4e3a\u4f20\u7edf\u5e7f\u544a\u7684\u6e20\u9053\uff09\u7684\u4e09\u500d\u591a\uff0c\u6210\u672c\u5374\u964d\u4f4e\u4e8662\uff05\u3002\u5bf9\u4e8e\u6f5c\u5728\u7684\u65b0\u5ba2\u6237\uff0c\u5173\u952e\u662f\u8981\u63d0\u9ad8\u4ed6\u4eec\u5bf9\u60a8\u80fd\u529b\u7684\u8ba4\u8bc6\uff0c\u5411\u73b0\u6709\u5ba2\u6237\u8bc1\u660e\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7684\u4ef7\u503c\uff0c\u5e76\u786e\u4fdd\u5728\u4ed6\u4eec\u8003\u8651\u8d2d\u4e70\u65f6\u4f1a\u4f18\u5148\u8003\u8651\u60a8\u548c\u60a8\u7684\u4ea7\u54c1\u3002<strong>\u6301\u7eed\u5411\u60a8\u7684\u5ba2\u6237\u8fdb\u884c\u5185\u5bb9\u8f93\u51fa<\/strong>\u60a8\u66fe\u7ecf\u4e3a\u8d62\u5f97\u4e00\u4e2a\u53c8\u4e00\u4e2a\u5ba2\u6237\u800c\u62fc\u547d\u52aa\u529b\uff0c\u73b0\u5728\u5230\u4e86\u57f9\u517b\u5ba2\u6237\u7684\u65f6\u4ee3\u4e86\uff01\u5728\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u5982\u679c\u60a8\u53ef\u4ee5\u7ed9\u8fd9\u4e9b\u5ba2\u6237\u4eec\u63d0\u4f9b\u589e\u52a0\u4ed6\u4eec\u5de5\u4f5c\u6280\u80fd\u6216\u77e5\u8bc6\u7684\u5185\u5bb9\uff0c\u4ece\u800c\u4f7f\u4ed6\u4eec\u5728\u81ea\u5df1\u7684\u516c\u53f8\u4e2d\u5f97\u5230\u91cd\u89c6\u53ca\u8d4f\u8bc6\uff0c\u90a3\u4e48\u8fd9\u4e9b\u5ba2\u6237\u5f88\u53ef\u80fd\u4f1a\u5411\u60a8\u54a8\u8be2\u66f4\u591a\u5185\u5bb9\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1980\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.36.02-800x455.png\" alt=\"\" width=\"800\" height=\"455\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.36.02.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.36.02-1200x682.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.36.02-768x436.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section><strong>02 <\/strong><strong style=\"font-family: HelveticaNeue, -apple-system-font, BlinkMacSystemFont, Arial, 'tohoma,sans-serif'; letter-spacing: 1.4px;\">\u6700\u597d\u7684\u9500\u552e\u7ebf\u7d22\u53ea\u80fd\u6765\u81ea\u8f6c\u4ecb\u7ecd\u5417\uff1f\uff01<\/strong><\/section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u7b54\u6848\u5f53\u7136\u662f\u5426\u5b9a\u7684\u3002\u4ea7\u751f\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u662f\u5404\u884c\u5404\u4e1a\u6700\u5927\u7684\u6311\u6218\u4e4b\u4e00\u3002\u8fd9\u4e9b\u9500\u552e\u7ebf\u7d22\u4e0d\u4ec5\u96be\u4ee5\u83b7\u53d6\uff0c\u800c\u4e14\u5f80\u5f80\u9700\u8981\u82b1\u8d39\u5927\u91cf\u65f6\u95f4\u624d\u80fd\u8f6c\u5316\u3002\u6839\u636e\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u7684\u7ecf\u5178\u8ba4\u77e5\u6a21\u578b AIDMA\uff0c\u6d88\u8d39\u8005\u4ece\u63a5\u89e6\u4fe1\u606f\u5230\u6700\u540e\u8d2d\u4e70\uff0c\u4f1a\u7ecf\u5386 Attention(\u5f15\u8d77\u6ce8\u610f)\u3001Interest(\u5f15\u8d77\u5174\u8da3)\u3001Desire(\u5524\u8d77\u6b32\u671b)\u3001Memory(\u7559\u4e0b\u8bb0\u5fc6)\u3001Action(\u8d2d\u4e70\u884c\u4e3a)\u4e94\u4e2a\u9636\u6bb5\u3002\u53e6\u6709\u7814\u7a76\u663e\u793a\uff0c\u6d88\u8d39\u8005\u4ece\u63a5\u89e6\u65b0\u4ea7\u54c1\uff0c\u5230\u6700\u7ec8\u5b8c\u6210\u8f6c\u5316(\u4e0b\u8f7d\u3001\u8d2d\u4e70)\u4e4b\u95f4\uff0c\u5e73\u5747\u9700\u8981\u7ecf\u8fc7\u4e03\u6b21\u91cd\u590d\u63d0\u9192\u3002\u8fd9\u5f88\u597d\u7406\u89e3\uff0c\u4eba\u4eec\u5bf9\u964c\u751f\u7684\u4e8b\u7269\u603b\u662f\u62b1\u6301\u8c28\u614e\u89c2\u671b\u7684\u6001\u5ea6\uff0c\u800c\u5bf9\u53cd\u590d\u63a5\u89e6\u5230\u7684\u719f\u6089\u4e8b\u7269\u5219\u66f4\u80fd\u4ea7\u751f\u597d\u611f\u548c\u4fe1\u4efb\u3002<strong>\u5185\u5bb9\u8425\u9500\u901a\u8fc7\u6301\u7eed\u8f93\u51fa\u5185\u5bb9\u6765\u53cd\u590d\u201c\u5237\u5b58\u5728\u611f\u201d\uff0c\u5728\u6f5c\u5728\u7528\u6237\u7684\u8111\u6d77\u4e2d\u690d\u5165\u6839\u6df1\u8482\u56fa\u7684\u5370\u8c61<\/strong>\u3002\u5176\u5b9e\uff0c\u5185\u5bb9\u8425\u9500\u5728\u8bf4\u670d\u6f5c\u5728\u7684\u8d2d\u4e70\u8005\u65f6\u8d77\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u60a8\u64b0\u5199\u7684\u6bcf\u7bc7\u5185\u5bb9\u90fd\u6709\u53ef\u80fd\u6210\u4e3a\u6f5c\u5728\u5ba2\u6237\u5728\u505a\u8d2d\u4e70\u51b3\u7b56\u65f6\u7684\u51b3\u5b9a\u6027\u56e0\u7d20\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1981\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.14-800x451.png\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.14.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.14-1200x676.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.14-768x433.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section><strong>03 <\/strong><strong style=\"font-family: HelveticaNeue, -apple-system-font, BlinkMacSystemFont, Arial, 'tohoma,sans-serif'; letter-spacing: 1.4px;\">\u4e0d\u8981\u5ffd\u89c6\u8bc4\u8bba\u7684\u4f5c\u7528<\/strong><\/section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u80fd\u591f\u6293\u4f4f\u8f6c\u77ac\u5373\u901d\u7684\u70ed\u70b9\uff0c\u521b\u5efa\u6709\u8da3\u5e76\u6d45\u663e\u6613\u61c2\u7684\u53d9\u8ff0\u5185\u5bb9\u662f\u4e00\u79cd\u7279\u6b8a\u6280\u80fd\uff0c\u8fd9\u8fdc\u6bd4\u5728\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff08Content Management System\uff09\u4e2d\u4e0a\u4f20\u4e00\u7bc7\u5e16\u5b50\u8981\u590d\u6742\u7684\u591a\u3002\u6211\u4eec\u7ecf\u5e38\u542c\u5230\u5185\u5bb9\u8425\u9500\u516c\u53f8\u8868\u793a\uff0c\u4ed6\u4eec\u5e0c\u671b\u6210\u4e3a\u201c\u6570\u5b57\u7b2c\u4e00\u201d\u548c\u201c\u5185\u5bb9\u4e3b\u5bfc\u201d\u7684\u516c\u53f8\uff0c\u4f46\u662f\u8981\u5b9e\u73b0\u8fd9\u4e00\u60f3\u6cd5\uff0c<strong>\u5185\u5bb9<\/strong><strong>\u8d28\u91cf\u4e00\u5b9a\u8fdc\u80dc\u8fc7\u5185\u5bb9\u6570\u91cf<\/strong>\u3002\u4e5f\u8bb8\u60a8\u8ba4\u4e3a\u4f01\u4e1a\u4e2d\u7684\u8d44\u6df1\u5458\u5de5\u5c31\u53ef\u4ee5\u5199\u51fa\u4e00\u7bc7\u516c\u53f8\u4e1a\u52a1\u4ecb\u7ecd\uff0c\u4f46\u8fd9\u5e76\u4e0d\u4e00\u5b9a\u610f\u5473\u7740\u8fd9\u7bc7\u6587\u7ae0\u53ef\u4ee5\u76f4\u63a5\u88ab\u53d1\u5e03\u5728\u516c\u5f00\u5e73\u53f0\u4e0a\u3002\u8fd9\u65f6\u60a8\u9700\u8981\u5c31\u662f\u4e00\u4f4d\u4e13\u4e1a\u5185\u5bb9\u7f16\u8f91\u3002\u4f01\u4e1a\u9700\u8981\u6709\u4eba\u6765\u4e0d\u65ad\u63a8\u9500\u5185\u5bb9\uff0c\u4e0d\u65ad\u5bf9\u5176\u8fdb\u884c\u6539\u5584\uff0c\u6700\u7ec8\u4ee5\u6700\u4f73\u72b6\u6001\u8fdb\u884c\u53d1\u5e03\u3002\u5982\u679c\u672a\u7ecf\u7b5b\u9009\u7684\u6240\u6709\u64b0\u5199\u5185\u5bb9\u90fd\u53d1\u5e03\u5230\u4e86\u60a8\u7684\u7f51\u7ad9\uff0c\u53cd\u800c\u53ef\u80fd\u4f1a\u4f7f\u60a8\u7684\u54c1\u724c\u8d2c\u503c\u3002\u6beb\u4e0d\u5938\u5f20\u5730\u8bf4\uff0c<strong>\u4e00\u7bc7\u7cdf\u7cd5\u7684\u5185\u5bb9\u53ef\u80fd\u4f1a\u8ba9\u60a8\u6c38\u4e45\u5730\u5931\u53bb\u4e00\u4f4d\u6f5c\u5728\u5ba2\u6237<\/strong>\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1982\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.24-800x287.png\" alt=\"\" width=\"800\" height=\"287\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.24.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.24-1200x430.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/12\/Screenshot-2020-11-27-at-09.37.24-768x275.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section><strong>04 <\/strong><strong style=\"font-family: HelveticaNeue, -apple-system-font, BlinkMacSystemFont, Arial, 'tohoma,sans-serif'; letter-spacing: 1.4px;\">\u6c38\u8fdc\u4e0d\u8981\u6210\u4e3a\u793e\u5a92\u5e73\u53f0\u4e0a\u7684\u201c\u5176\u4e2d\u4e4b\u4e00\u201d<\/strong><\/section>\n<section><\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<section>\n<section>\n<section>\n<section>\n<section>\u6211\u4eec\u90fd\u9047\u5230\u8fc7\u8fd9\u6837\u7684\u4f8b\u5b50\uff0c\u4e00\u4e9b\u54c1\u724c\u53ef\u80fd\u4f1a\u5206\u4eab\u975e\u5e38\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4f46\u662f\u4ed6\u4eec\u6beb\u65e0\u9488\u5bf9\u4e0e\u8ba1\u5212\u5730\u4f7f\u7528\u914d\u56fe\u5e76\u5c06\u5176\u53d1\u5e03\u5728\u5176\u4f01\u4e1a\u9886\u82f1\u4e0a\u3002\u4f46\u662f\u5982\u679c\u8fd9\u4e2a\u4f01\u4e1a80%\u7684\u9500\u552e\u7ebf\u7d22\u6765\u81ea\u9886\u82f1\u5e73\u53f0\u65f6\uff0c\u5c31\u5e94\u8be5\u5f15\u8d77\u60a8\u5bf9\u9886\u82f1\u5e73\u53f0\u8db3\u591f\u7684\u91cd\u89c6\uff0c\u60a8\u8981\u786e\u4fdd\u4ed8\u51fa\u989d\u5916\u7684\u52aa\u529b\uff0c\u64b0\u5199\u8db3\u4ee5\u8ba9\u6f5c\u5728\u5ba2\u6237\u80fd\u591f\u591a\u591a\u505c\u7559\u5728\u60a8\u5e16\u5b50\u7684\u5185\u5bb9\u3002\u4e0d\u540c\u7684\u8425\u9500\u624b\u6cd5\u548c\u914d\u56fe\u90fd\u53ef\u80fd\u4f1a\u5f71\u54cd\u60a8\u5e16\u5b50\u7684\u540e\u53f0\u6570\u503c\uff08impressions\uff09\uff0c\u4f46\u9700\u8981\u8bb0\u5f97\uff0c<strong>\u66f4\u91cd\u8981\u7684\u662f\u60a8\u7528\u6237\u4e0e\u60a8\u7684\u4e92\u52a8\u6307\u6807\uff08engagement 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