{"id":1952,"date":"2020-11-20T12:30:02","date_gmt":"2020-11-20T12:30:02","guid":{"rendered":"https:\/\/masonevents.com\/?p=1952"},"modified":"2020-11-20T12:33:41","modified_gmt":"2020-11-20T12:33:41","slug":"in-the-pandemic-era-how-can-businesses-succeed-in-transforming-traditional-marketing-to-digital-marketing","status":"publish","type":"post","link":"https:\/\/masonevents.com\/zh\/in-the-pandemic-era-how-can-businesses-succeed-in-transforming-traditional-marketing-to-digital-marketing\/","title":{"rendered":"\u75ab\u60c5\u65f6\u4ee3\uff0c\u4e2d\u82f1\u4f01\u4e1a\u5982\u4f55\u4ece\u4f20\u7edf\u8425\u9500\u5230\u6570\u5b57\u8425\u9500\u8f6c\u6362\u601d\u7ef4"},"content":{"rendered":"<p><\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1966\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-14.17.34-800x533.png\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-14.17.34.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-14.17.34-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p>\u8fd9\u662f\u5c5e\u4e8e\u4e2d\u56fd\u4f01\u4e1a\u7684\u5927\u822a\u6d77\u65f6\u4ee3\u3002\u8fd1\u5e74\u6765\uff0c\u4f34\u968f\u7740\u56fd\u5185\u6d41\u91cf\u7684\u89c1\u9876\u548c\u884c\u4e1a\u7ade\u4e89\u7684\u65e5\u6e10\u6fc0\u70c8\uff0c\u51fa\u6d77\u9010\u6e10\u6210\u4e3a\u4e2d\u56fd\u4f01\u4e1a\u5173\u952e\u8bcd\u3002\u5927\u5927\u5c0f\u5c0f\u7684\u5382\u5546\u3001\u521b\u4e1a\u8005\u8bd5\u56fe\u5728\u6d77\u5916\u5e02\u573a\u5bfb\u627e\u65b0\u7684\u673a\u4f1a\u548c\u589e\u957f\u70b9\u3002<\/p>\n<p>\u800c\u5728\u75ab\u60c5\u4e0d\u65ad\u8513\u5ef6\u7684\u5f53\u4e0b\uff0c\u4e2d\u56fd\u4f01\u4e1a\u51fa\u6d77\u8fc7\u7a0b\u4e2d\u65e0\u7591\u9762\u4e34\u7740\u66f4\u591a\u6311\u6218\u3002\u4e3a\u4e86\u7a33\u4f4f\u5916\u8d38\u5916\u8d44\u57fa\u672c\u76d8\uff0c\u7a33\u4f4f\u4f01\u4e1a\u5916\u8d38\u8ba2\u5355\uff0c\u5f00\u62d3\u5e02\u573a\uff0c\u4fdd\u4f4f\u4efd\u989d\uff0c\u4e2d\u56fd\u4f01\u4e1a\u5e94\u5145\u5206\u8fd0\u7528\u4e92\u8054\u7f51\u53ca\u6570\u5b57\u8425\u9500\uff0c\u52a9\u529b\u4f01\u4e1a\u5916\u8d38\u4e0d\u505c\u3002\u90a3\u4e48\uff0c\u4f01\u4e1a\u51fa\u6d77\u6570\u5b57\u8425\u9500\u53c8\u8be5\u5982\u4f55\u89c4\u5212\uff0c\u5982\u4f55\u89c4\u907f\u98ce\u9669\uff0c\u5982\u4f55\u6293\u4f4f\u673a\u4f1a\uff0c\u83b7\u53d6\u6700\u5927\u9500\u552e\u8f6c\u6362\u7387\u5462\uff1f<\/p>\n<h2>1. \u4f20\u7edf\u7684\u6d77\u5916\u63a8\u5e7f\u65b9\u5f0f\u603b\u7ed3<\/h2>\n<p>\u4e2d\u56fd\u4f01\u4e1a\u51fa\u6d77\u7684\u4f20\u7edf\u65b9\u5f0f\u6709\u4e09\uff0c\u9996\u5f53\u5176\u51b2\u7684\u5c31\u662f<strong>\u8de8\u56fd\u5e76\u8d2d\u5b9e\u73b0\u5feb\u901f\u56fd\u9645\u5316\u6218\u7565<\/strong>\uff0c\u901a\u8fc7\u5e76\u8d2d\u6a21\u5f0f\u5feb\u901f\u5b9e\u73b0\u54c1\u724c\u56fd\u9645\u5316\u3002\u6b27\u6d32\u662f\u8fd1\u5e74\u6765\u4e2d\u56fd\u4f01\u4e1a\u6d77\u5916\u5e76\u8d2d\u7684\u9996\u9009\uff0c\u5176\u4e2d\u4e0d\u4e4f\u7ecf\u5178\u6848\u4f8b\uff0c\u6bd4\u59822004\u5e74\uff0c\u8054\u60f3\u6536\u8d2dIBM\u7684PC\u4e1a\u52a1\uff0c\u6210\u4e3a\u5168\u7403PC\u884c\u4e1a\u7684\u9738\u4e3b\uff1b\u5409\u5229\u6c7d\u8f66\u6536\u8d2d\u5317\u6b27\u6700\u5927\u7684\u6c7d\u8f66\u4f01\u4e1a\/\u6c83\u5c14\u6c83\uff08Volvo\uff09\uff1b\u4ee5\u53ca\u6700\u8fd1\u4e2d\u56fd\u674e\u5b81\u6536\u8d2d\u82f1\u56fd\u767e\u5e74\u8001\u724c\u978b\u4f01Clarks\u7b49\u6848\u4f8b\u3002\u901a\u8fc7\u8de8\u56fd\u5e76\u8d2d\u53ef\u4ee5\u5728\u77ed\u65f6\u95f4\u5185\u83b7\u5f97\u6838\u5fc3\u6280\u672f\/\u7ba1\u7406\u7ecf\u9a8c\/\u8d44\u672c\u7b49\u751f\u4ea7\u8981\u7d20\uff0c\u6709\u5229\u4e8e\u5f62\u6210\u89c4\u6a21\u7ecf\u6d4e\uff0c\u4fdd\u6301\u5728\u56fd\u9645\u4e0a\u7684\u7ade\u4e89\u5730\u4f4d\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1953\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/2276_4_English.jpg\" alt=\"\" width=\"220\" height=\"182\" \/><\/pre>\n<p>\u5176\u4e8c\u662f<strong>\u81ea\u4e3b\u53d1\u5c55\u62d3\u5c55\u6d77\u5916\u5e02\u573a<\/strong>\uff0c\u4ee5\u534e\u4e3a\/\u5c0f\u7c73\u4e3a\u4ee3\u8868\uff0c\u901a\u8fc7\u8d34\u724c\u751f\u4ea7\/\u8054\u5408\u54c1\u724c\u3001\u6216\u76f4\u63a5\u51fa\u6d77\u65b9\u5f0f\uff0c\u6253\u9020\u516c\u53f8\u81ea\u8eab\u6d77\u5916\u54c1\u724c\u5f62\u8c61\u3002\u771f\u6b63\u7684\u54c1\u724c\u51fa\u6d77\u662f\u4ef7\u503c\u89c2\u7684\u8f93\u51fa\uff0c\u8fd9\u9700\u8981\u957f\u65f6\u95f4\u7684\u57f9\u517b\uff0c\u54c1\u724c\u5efa\u8bbe\u9700\u8981\u6ce8\u610f\u521b\u65b0\u548c\u8d28\u91cf\u95ee\u9898\uff0c\u521b\u65b0\u548c\u8d28\u91cf\u4e5f\u662f\u73b0\u5728\u6d77\u5916\u5e02\u573a\u5bf9\u4e2d\u56fd\u4ea7\u54c1\u8ba4\u540c\u53d1\u751f\u8f6c\u53d8\u6700\u5927\u7684\u4e24\u65b9\u9762\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1955\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-20-at-12.19.37-800x493.png\" alt=\"\" width=\"800\" height=\"493\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-20-at-12.19.37.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-20-at-12.19.37-1200x739.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-20-at-12.19.37-768x473.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p>\u6700\u540e\u4e00\u4e2a\u65b9\u5f0f\u4e5f\u662f<strong>\u4e2d\u56fd\u4f01\u4e1a\u6700\u5e38\u7528\u7684\u6d77\u5916\u8425\u9500\u63a8\u5e7f\u65b9\u5f0f\uff1a\u56fd\u9645\u5c55\u4f1a\u53ca\u7b2c\u4e09\u65b9\u6d3b\u52a8<\/strong>\u3002\u5c55\u4f1a\u53ca\u54c1\u724c\u4e3b\u529e\u6d3b\u52a8\u7b49\u7ebf\u4e0b\u9762\u5bf9\u9762\u573a\u666f\u53ef\u4ee5\u5c06\u4f01\u4e1a\u4e0e\u5ba2\u6237\u96c6\u4e2d\u5728\u4e00\u8d77\uff0c\u8fdb\u884c\u7edf\u4e00\u6709\u9488\u5bf9\u6027\u7684\u5ba3\u8bb2\uff0c\u5e76\u4e14\u80fd\u7ed9\u4f01\u4e1a\u63d0\u4f9b\u4e0e\u5ba2\u6237\u76f4\u63a5\u4ea4\u6d41\u673a\u4f1a\u3002\u8fd9\u6837\u9762\u5bf9\u9762\u7684\u4e92\u52a8\u4e5f\u66f4\u5bb9\u6613\u5efa\u7acb\u4fe1\u4efb\u5e76\u4fc3\u6210\u4ea4\u6613\u3002\u5c55\u4f1a\uff0c\u76f8\u4fe1\u5927\u5bb6\u90fd\u975e\u5e38\u719f\u6089\u3002\u4f46\u662f\u5982\u4f55\u9ad8\u6548\u5229\u7528\u77ed\u77ed3-5\u5929\u7684\u5c55\u89c8\u65f6\u95f4\uff0c\u6bd4\u5982\uff1a\u9f13\u52b1<strong>\u53c2\u5c55\u5546\u8981\u52c7\u4e8e\u4e3a\u81ea\u5df1\u4ea7\u54c1\u53d1\u58f0<\/strong>\u3002\u50cf\u5f88\u591a\u5c55\u4f1a\uff0c\u90fd\u6709\u5404\u79cd\u73b0\u573a\u6f14\u8bb2\u3001\u5c0f\u7ec4\u8ba8\u8bba\u3001\u5a92\u4f53\u4e2d\u5fc3\u3001\u5c55\u4f1a\u73b0\u573a\u91c7\u8bbf\u7b49\uff0c\u8fd9\u4e9b\u90fd\u662f\u514d\u8d39\u4e14\u6700\u6709\u6548\u7684\u4ea7\u54c1\u4e13\u4e1a\u4f20\u64ad\u65b9\u5f0f\u4e4b\u4e00\u3002\u5c55\u5546\u4e0d\u7ba1\u662f\u76f4\u63a5\u8054\u7cfb\u4e3b\u529e\u65b9\uff0c\u6216\u8005\u662f\u7531\u7b2c\u4e09\u65b9\u4f1a\u5c55\u670d\u52a1\u673a\u6784\u534f\u8c03\uff0c\u4f5c\u4e3a\u53c2\u5c55\u5546\uff0c\u53c2\u5c55\u524d\u60a8\u4e0d\u4ec5\u8981\u4e86\u89e3\u81ea\u5df1\u7684\u5c55\u53f0\u642d\u5efa\u60c5\u51b5\u3001\u5c55\u54c1\u8fd0\u8f93\u6d77\u5173\u60c5\u51b5\u3001\u5c55\u4f1a\u73b0\u573a\u9500\u552e\u7b56\u7565\uff0c\u540c\u65f6\u4e5f\u8981\u5c3d\u53ef\u80fd\u7d22\u8981\u5230\u53c2\u5c55\u4f01\u4e1a\u540d\u5f55\u3001\u5f80\u5e74\u4e70\u5bb6\u7528\u6237\u753b\u50cf\u3001\u5c55\u4f1a\u66dd\u5149\u53ca\u516c\u5173\u6e20\u9053\u3001\u5c55\u4f1a\u73b0\u573a\u6f14\u8bb2\u4e3b\u9898\u7b49\u4fe1\u606f\uff0c\u8fd9\u4e9b\u90fd\u6709\u5229\u4e8e\u60a8\u6700\u5927\u9650\u5ea6\u7684\u4f7f\u7528\u5c55\u4f1a\u4e0a\u7684\u8d44\u6e90\uff0c\u66f4\u9ad8\u6548\u5730\u5ba3\u4f20\u4ea7\u54c1\uff0c\u4fc3\u8fdb\u9500\u552e\u3002\u6211\u4eec\u4e0d\u4ec5\u8981\u6df1\u5165\u4e86\u89e3\u4f01\u4e1a\u7684\u4ea7\u54c1\u7684\u7279\u70b9\u4ee5\u53ca\u6700\u65b0\u52a8\u6001\uff0c\u66f4\u91cd\u8981\u7684\u5c31\u662f\u4e3a\u4f01\u4e1a\u4e89\u53d6\u53d1\u58f0\u7684\u673a\u4f1a\u548c\u5e73\u53f0\uff0c\u7528\u6700\u5c11\u8d44\u91d1\u6295\u5165\uff0c\u5f97\u5230\u610f\u60f3\u4e0d\u5230\u7684\u6548\u679c\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1956\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.36.43-800x522.png\" alt=\"\" width=\"800\" height=\"522\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.36.43.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.36.43-768x501.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<h2>2. \u56fd\u9645\u4f1a\u5c55\u73b0\u72b6\u89e3\u8bfb<\/h2>\n<p>\u5728\u4eca\u5e74\u7684\u75ab\u60c5\u65f6\u4ee3\u4e0b\uff0c\u56fd\u9645\u5c55\u4f1a\u4ee5\u53ca\u7b2c\u4e09\u65b9\u6d3b\u52a8\u9891\u7e41\u53d6\u6d88\u6216\u5ef6\u671f\uff0c\u5bfc\u81f4\u4e86\u4e2d\u56fd\u4f01\u4e1a\u6700\u5e38\u7528\u7684\u6d77\u5916\u8425\u9500\u63a8\u5e7f\u65b9\u5f0f\u621b\u7136\u800c\u6b62\u3002\u4f46\u4f01\u4e1a\u7684\u5916\u8d38\u53ca\u54c1\u724c\u8fd8\u9700\u8981\u7ee7\u7eed\u63a8\u5e7f\u548c\u7ef4\u62a4\u3002\u90a3\u4e48\u56fd\u9645\u5c55\u4f1a\u4f55\u65f6\u80fd\u6062\u590d\u5462\uff1f\u6bcf\u4e2a\u56fd\u5bb6\u8868\u73b0\u4e0d\u540c\uff0c\u6bd4\u5982\u82f1\u56fd\u660e\u786e\u89c4\u5b9a\uff0c\u4f1a\u5c55\u884c\u4e1a\u52302021\u5e743\u6708\u6b63\u5f0f\u653e\u5f00\u3002\u5fb7\u56fd\u548c\u6cd5\u56fd\u5462\uff0c\u7b49\u5723\u8bde\u4e4b\u540e\u518d\u505a\u8fdb\u4e00\u6b65\u8c03\u6574\u3002\u5f53\u7136\u6709\u4e00\u4e9b\u5927\u578b\u7684\u5c55\u4f1a\u4e5f\u8f6c\u6210\u4e86\u7ebf\u4e0a\u5c55\uff0c\u6bd4\u5982\u521a\u521a\u7ed3\u675f\u7684\u4e16\u754c\u65c5\u6e38\u4ea4\u6613\u5c55WTM\u3002\u6839\u636e\u56fd\u9645\u5c55\u89c8\u534f\u4f1aUFI\u7684\u6700\u65b0\u62a5\u544a\uff0c2020\u5e74\u7684\u4f1a\u5c55\u4e1a\u603b\u8425\u4e1a\u989d\u5c06\u53ea\u53602019\u5e74\u7ea639%\uff0c \u4e16\u754c\u5404\u5730\u6bcf\u6708\u4e3e\u529e\u7684\u6d3b\u52a8\u5927\u5e45\u4e0b\u964d\u4e4b\u540e\uff0c\u5c55\u89c8\u4e1a\u4e5f\u6b63\u9010\u6e10\u91cd\u65b0\u542f\u52a8\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c<strong>\u4eca\u5e74\u53c2\u5c55\u4f01\u4e1a\u4e2d\u5e73\u5747\u6bcf\u4e24\u5bb6\u4f01\u4e1a\u5c31\u6709\u4e00\u5bb6\u589e\u52a0\u4e86\u4e0e\u6570\u5b57\u5316\u76f8\u5173\u7684\u6295\u653e<\/strong>\u3002\u53ef\u89c1\uff0c\u75ab\u60c5\u50ac\u5316\u4e86\u4f01\u4e1a\u5bf9\u6570\u5b57\u8425\u9500\u7684\u6295\u5165\u8fdb\u7a0b\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1957\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.39.24-800x554.png\" alt=\"\" width=\"800\" height=\"554\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.39.24.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.39.24-1200x832.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.39.24-768x532.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<h6 style=\"text-align: center;\">\u56fe\u7247\u6765\u6e90\uff1a25th UFI Global Barometer (July 2020)<\/h6>\n<h2>3. \u6570\u5b57\u8425\u9500\u7684\u6295\u5165\u6bd4\u4f8b\u9010\u6e10\u589e\u52a0<\/h2>\n<p><strong>\u6570\u5b57\u8425\u9500\u662f\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u5f00\u5c55\u5168\u7403\u8425\u9500\u5fc5\u4e0d\u53ef\u5c11\u7684\u624b\u6bb5<\/strong>\u3002\u82f1\u56fd\u6885\u68ee\u4f1a\u5c55\u8fd1\u5e74\u65b0\u62d3\u5c55\u7684\u6d77\u5916\u6570\u5b57\u8425\u9500\u4e1a\u52a1\uff0c\u5c31\u662f\u4e0e\u6d77\u5916\u641c\u7d22\u5f15\u64ce\u3001\u4e3b\u6d41\u6d41\u91cf\u5e73\u53f0\u3001\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u3001\u6d77\u5916\u7f51\u7edc\u4f20\u64ad\u6e20\u9053\u7b49\u8fdb\u884c\u6df1\u5ea6\u5408\u4f5c\uff0c\u8fd0\u7528\u4e92\u8054\u7f51\u5927\u6570\u636e\uff0c\u5e2e\u52a9\u4e2d\u56fd\u4f01\u4e1a\u5236\u5b9a\u4e2a\u6027\u5316\u7684\u6d77\u5916\u8425\u9500\u6574\u4f53\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u4f01\u4e1a\u7cbe\u51c6\u53d1\u73b0\u6d77\u5916\u7528\u6237\uff0c\u52a9\u529b\u4e2d\u56fd\u54c1\u724c\u6210\u4e3a\u4e16\u754c\u54c1\u724c\u3002<\/p>\n<p>\u6240\u8c13\u7684\u6570\u5b57\u8425\u9500\uff0c\u5c31\u662f\u6307\u501f\u52a9\u4e92\u8054\u7f51\u7edc\u7684\u4e00\u79cd\u8425\u9500\u65b9\u5f0f\u3002<strong>\u6570\u5b57\u8425\u9500\u7684\u7cbe\u9ad3\u662f\u7cbe\u51c6\uff0c\u5173\u952e\u662f\u4e92\u52a8\uff0c\u79d1\u6280\u662f\u6700\u5927\u9a71\u52a8\u529b<\/strong>\u3002<\/p>\n<p>\u7cbe\u51c6\u662f\u8981\u57fa\u4e8e\u5bf9\u5e02\u573a\u4fe1\u606f\u7684\u5341\u8db3\u628a\u63e1\uff0c\u624d\u80fd\u4e86\u89e3\u5e02\u573a\u7684\u51c6\u786e\u9700\u6c42\u3002\u7cbe\u51c6\u662f\u8981\u627e\u5230\u76ee\u6807\u5ba2\u6237\uff0c\u627e\u51c6\u6d77\u5916\u76ee\u6807\u51b3\u7b56\u8005\u7684\u6e20\u9053\uff1b\u7cbe\u51c6\u8fd8\u9700\u8981\u6df1\u5165\u4e86\u89e3\u5a92\u4f53\u6295\u653e\u5e73\u53f0\u7684\u7279\u8d28\uff0c\u4e3a\u4ea7\u54c1\u627e\u51c6\u65b9\u5411\u3002<\/p>\n<p>\u5728AdMaster\u8054\u5408TopMarketing\u53d1\u5e03\u7684\u300a2019\u5e74\u4e2d\u56fd\u6570\u5b57\u8425\u9500\u8d8b\u52bf\u300b\u62a5\u544a\u4e2d\u6709\u6570\u636e\u663e\u793a\uff0c\u670979%\u7684\u5e7f\u544a\u4e3b\u8868\u793a\u5c06\u589e\u52a0\u6765\u5e74\u7684\u6570\u5b57\u8425\u9500\u9884\u7b97\uff0c\u5176\u4e2d\uff0c\u9884\u7b97\u589e\u957f30%\u4ee5\u4e0a\u7684\u5e7f\u544a\u4e3b\u5360\u6bd4\u8fd1\u4e09\u6210\uff0c\u6574\u4f53\u9884\u7b97\u5e73\u5747\u589e\u957f20%\uff0c\u76f8\u6bd42018\u5e74\u768418%\u30012017\u5e74\u768417%\uff0c\u589e\u957f\u660e\u663e\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1958\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/bf6033283efc4afca830e3f5021d4a35-800x343.jpeg\" alt=\"\" width=\"800\" height=\"343\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/bf6033283efc4afca830e3f5021d4a35-scaled.jpeg 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/bf6033283efc4afca830e3f5021d4a35-768x329.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<h2>4. \u8425\u9500\u5a92\u4f53\u6e20\u9053\u5206\u7c7b<\/h2>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1959\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.42.08-800x524.png\" alt=\"\" width=\"800\" height=\"524\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.42.08.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.42.08-1200x786.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.42.08-768x503.png 768w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-12.42.08-1536x1006.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p><strong>\u8425\u9500\u5a92\u4f53\u6e20\u9053\u901a\u5e38\u5206\u4e3a\u4e09\u4e2a\u5927\u7c7b\uff1a\u4ed8\u8d39\u5a92\u4f53\u3001\u81ea\u6709\u5a92\u4f53\u53ca\u8d62\u5f97\u5a92\u4f53<\/strong>\u3002<\/p>\n<p><strong>\u4ed8\u8d39\u5a92\u4f53<\/strong>\u901a\u5e38\u662f\u5728\u62a5\u7eb8\/\u7535\u89c6\/\u6742\u5fd7\/\u90ae\u7bb1\u7b49\u5e73\u53f0\u652f\u4ed8\u8d39\u7528\u6295\u653e\u5e7f\u544a\u3002<\/p>\n<p><strong>\u81ea\u6709\u5a92\u4f53<\/strong>\u662f\u6307\u81ea\u5df1\u62e5\u6709\u7684\u5e73\u53f0\uff0c\u6bd4\u5982\u4f01\u4e1a\u7f51\u7ad9\u3001\u5fae\u535a\u3001\u8138\u4e66\u3001\u793e\u7fa4\u7b49\u3002<\/p>\n<p><strong>\u8d62\u5f97\u5a92\u4f53<\/strong>\u662f\u6307\u53e3\u7891\uff0c\u6307\u4e0d\u5c5e\u4e8e\u4f60\uff0c\u4f46\u4f60\u4e5f\u6ca1\u82b1\u94b1\uff0c\u522b\u4eba\u81ea\u53d1\u7684\u4f20\u64ad\u3002\u8fd9\u662f\u4f20\u64ad\u7684\u6700\u9ad8\u5883\u754c\u3002\u4f60\u7684\u4ea7\u54c1\u597d\uff0c\u5fae\u4fe1\u516c\u4f17\u53f7\u5185\u5bb9\u5199\u5f97\u597d\uff0c\u7528\u6237\u5fcd\u4e0d\u4f4f\u53d1\u670b\u53cb\u5708\uff0c\u8fd9\u4e2a\u5c31\u662f\uff1a\u201c\u8d62\u5f97\u5a92\u4f53\u201d\u3002<\/p>\n<p>\u800cSEO\u548cSEM\u5c31\u662f\u5176\u4e2d\u975e\u5e38\u91cd\u8981\uff0c\u4f46\u662f\u5ba2\u6237\u5f80\u5f80\u5728\u521d\u671f\u53c8\u7ecf\u5e38\u6df7\u6dc6\u7684\u5185\u5bb9\u3002<\/p>\n<h2>5. SEO\u4e0eSEM\u7684\u533a\u522b<\/h2>\n<p><strong>SEO\u662fsearch Engine Optimise, \u53c8\u79f0\u4e3a\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff0c\u662f\u6307\u4f18\u5316\u540e\u7f51\u7ad9\u81ea\u7136\u6392\u540d\u6392\u524d<\/strong>\u3002\u4e3b\u8981\u7684\u76ee\u7684\u662f\u589e\u52a0\u7279\u5b9a\u5173\u952e\u5b57\u7684\u66dd\u5149\u7387\u4ee5\u589e\u52a0\u7f51\u7ad9\u7684\u80fd\u89c1\u5ea6\uff0c\u8fdb\u800c\u589e\u52a0\u9500\u552e\u7684\u673a\u4f1a\u3002SEO\u53c8\u5206\u4e3a\u7ad9\u5185SEO\u548c\u7ad9\u5916SEO\u3002\u7ad9\u5185SEO\u662f\u901a\u8fc7\u4f18\u5316\u7f51\u7ad9\u81ea\u8eab\u7684\u9875\u9762\u63d0\u9ad8\u7f51\u7ad9\u6392\u540d\uff1b\u7ad9\u5916SEO\u662f\u6307\u4efb\u4f55\u5728\u7f51\u7ad9\u4e4b\u5916\u5f00\u5c55\u7684\uff0c\u65e8\u5728\u63d0\u9ad8\u5176\u641c\u7d22\u5f15\u64ce\u6392\u540d\u7684\u5de5\u4f5c\uff0c\u6bd4\u5982\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3001\u8bba\u575b\u7b49\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1960\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.23-800x562.png\" alt=\"\" width=\"800\" height=\"562\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.23-800x562.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.23-768x540.png 768w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.23.png 948w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p><strong>SEM\u662fsearch Engine Marketing, \u662f\u641c\u7d22\u5f15\u64ce\u8425\u9500<\/strong>\uff0c\u6307\u8d2d\u4e70\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\u540e\uff0c\u7f51\u7ad9\u5173\u952e\u8bcd\u6392\u540d\u548c\u6d41\u91cf\u90fd\u53ef\u4ee5\u7acb\u5373\u53d1\u751f\u76f8\u5e94\u53d8\u5316\uff0c\u4e3a\u7f51\u7ad9\u5e26\u6765\u6d41\u91cf\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1954\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.44-800x404.png\" alt=\"\" width=\"800\" height=\"404\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.44.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.44-1200x605.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.44-768x388.png 768w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.14.44-1536x775.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p><strong>SEM\u662f\u201c\u7acb\u7aff\u89c1\u5f71\u201d<\/strong>\uff0c\u4f01\u4e1a\u5728\u89e3\u51b3\u751f\u5b58\u9636\u6bb5\uff0c\u7528\u6765\u5feb\u901f\u627e\u5230\u5ba2\u6237\uff0c\u89e3\u51b3\u73b0\u91d1\u6d41\u548c\u4eba\u5458\u7a33\u5b9a\u6027\u95ee\u9898\u7684\u6bd4\u8f83\u597d\u7684\u9009\u62e9\u3002\u800c<strong>SEO\u66f4\u591a\u5730\u5c5e\u4e8e \u201c\u7ec6\u6c34\u957f\u6d41\u201d<\/strong> \u3002\u4e00\u822c\u6765\u8bf43-6\u4e2a\u6708\u8d77\uff0c\u80fd\u591f\u6301\u7eed\u4e00\u5e74\u7684\u8bdd\uff0c\u5728\u641c\u7d22\u5f15\u64ce\u4e0a\u7684\u6392\u540d\u4e5f\u5c31\u6bd4\u8f83\u7a33\u5b9a\u4e86\u3002<\/p>\n<p>\u5168\u4e16\u754c\u641c\u7d22\u5f15\u64ce\u5e02\u573a\u5360\u6709\u7387\u4e2d\uff0c\u8c37\u6b4c\u536067.78%\u3002\u5982\u679c\u67d0SEO\u4ee3\u7406\u5546\u5ba3\u79f0\u53ef\u4ee5\u786e\u4fdd\u60a8\u540d\u5217\u524d\u8305\uff0c\u6216\u58f0\u79f0\u4e0e Google \u6709\u7279\u6b8a\u5173\u7cfb\uff0c\u53ef\u4ee5\u4f18\u5148\u5411 Google \u63d0\u4ea4\u60a8\u7684\u7f51\u7ad9\uff0c\u5343\u4e07\u4e0d\u8981\u76f8\u4fe1\u3002\u76ee\u524d\u8c37\u6b4c\u8d8a\u6765\u8d8a\u667a\u80fd\uff0c\u4e0d\u4f46\u901a\u8fc7AI\u6765\u7406\u89e3\u7f51\u9875\u7684\u5185\u5bb9\u548c\u667a\u80fd\u7b97\u6cd5\u6765\u8c03\u6574\u6392\u540d\uff0c\u8fd8\u6709\u4e00\u7fa4\u4eba\u5de5\u5ba1\u6838\u56e2\u961f\u6765\u6293\u6f0f\u7f51\u4e4b\u9c7c\u3002\u4e00\u65e6\u8c37\u6b4c\u4fa6\u67e5\u5230\u60a8\u4f7f\u7528\u4e0d\u6b63\u5f53\u624b\u6bb5\u53bb\u63d0\u9ad8\u6392\u540d\u540e\u5c31\u4f1a\u628a\u64a4\u9500\u60a8\u7684\u7f51\u7ad9\u6392\u540d\uff0c\u751a\u81f3\u5c4f\u853d\uff0c\u60a8\u9700\u8981\u6362\u4e2a\u57df\u540d\u91cd\u5934\u518d\u6765\u3002\u5982\u679c\u60a8\u8981\u8ba9\u60a8\u7684\u7ebf\u4e0a\u6570\u5b57\u8d44\u4ea7\u589e\u503c\uff0c\u5e76\u4e14\u4ea7\u751f\u4ef7\u503c\u5c31\u5fc5\u987b\u9075\u4ece\u8c37\u6b4c\u7684\u89c4\u5219\uff0c\u505a\u4e2a\u201c\u597d\u5b69\u5b50\u201d\uff0c<strong>\u6811\u7acb\u4e00\u4e2a\u6b63\u786e\u7684SEO\u5e95\u5c42\u903b\u8f91\u548c\u89c2\u5ff5 \u2014\u2014 \u4e00\u5207\u4ee5\u7528\u6237\u4f53\u9a8c\u4e3a\u5148<\/strong>\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1962\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/pasted-image-0-604-1-800x402.png\" alt=\"\" width=\"800\" height=\"402\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/pasted-image-0-604-1-800x402.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/pasted-image-0-604-1-768x386.png 768w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/pasted-image-0-604-1.png 900w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<h2>6. \u5229\u7528\u597d\u8eab\u8fb9\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0<\/h2>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1963\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32-800x358.png\" alt=\"\" width=\"800\" height=\"358\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32-1200x538.png 1200w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32-768x344.png 768w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32-1536x688.png 1536w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.43.32-2048x917.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p>\u5168\u7403\u62e5\u6709\u8d85\u8fc730\u4ebf\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\uff0c\u5e02\u573a\u8425\u9500\u4eba\u5458\u5c06\u5176\u8425\u9500\u5de5\u4f5c\u96c6\u4e2d\u5728YouTube\u3001Facebook\u3001Instagram\u548cPinterest\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\uff0c\u4ee5\u5728\u7ebf\u8425\u9500\u5ba3\u4f20\u6765\u5438\u5f15\u5ba2\u6237\u5df2\u7ecf\u4e0d\u662f\u4ec0\u4e48\u79d8\u5bc6\u4e86\u3002\u6d77\u5916\u793e\u4ea4\u5a92\u4f53\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4e0e\u73b0\u6709\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u72ec\u7279\u673a\u4f1a\u3002<\/p>\n<p>\u901a\u8fc7\u7a81\u51fa\u4f60\u7684\u54c1\u724c\u4e2a\u6027\u5e76\u4e0e\u53d7\u4f17\u4e92\u52a8\uff0c<strong>\u793e\u4ea4\u5a92\u4f53\u662f\u53ef\u4ee5\u6210\u4e3a\u7559\u4f4f\u548c\u8d62\u5f97\u5ba2\u6237\u7684\u7edd\u4f73\u8425\u9500\u5de5\u5177<\/strong>\u3002<\/p>\n<pre><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-1964\" src=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.52.57-800x510.png\" alt=\"\" width=\"800\" height=\"510\" srcset=\"https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.52.57.png 800w, https:\/\/masonevents.com\/wp-content\/uploads\/2020\/11\/Screenshot-2020-11-19-at-13.52.57-768x489.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/pre>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u4f01\u4e1a\u505a\u793e\u4ea4\u5a92\u4f53\u6570\u5b57\u8425\u9500\u9700\u8981\u6709\u4e09\u4e2a\u9636\u6bb5\u3002<strong>\u51c6\u5907\u671f<\/strong>\uff1a\u5e02\u573a\u8c03\u7814\uff0c\u54c1\u724c\u5b9a\u4f4d\uff0c\u53d7\u4f17\u5b9a\u4f4d\uff0c\u7ade\u54c1\u5206\u6790\u3002<strong>\u6d4b\u8bd5\u671f<\/strong>\uff1a\u5e73\u53f0\u6295\u653e\uff0c\u63d0\u9ad8\u4e92\u52a8\u7387\uff0c\u8986\u76d6\u591a\u7c7b\u4eba\u7fa4\uff0c\u7ec6\u5206\u5e02\u573a\u3002<strong>\u7a33\u5b9a\u671f<\/strong>:\u00a0 \u4f18\u8d28\u5185\u5bb9\u7ef4\u62a4\uff0c\u521b\u65b0\u5185\u5bb9\u8f93\u51fa\uff0c\u7ef4\u7cfb\u7528\u6237\u5fe0\u8bda\u5ea6\u3002<\/p>\n<p>\u5728\u7ec6\u5206\u5e02\u573a\u4e2d\uff0c\u4e0d\u540c\u7684\u7528\u6237\u7fa4\u4f53\uff0c\u9009\u62e9\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e5f\u4e0d\u540c\u3002\u6240\u4ee5\u8981\u4e0d\u65ad\u5c1d\u8bd5\u4e0d\u540c\u5185\u5bb9\u5728\u5404\u81ea\u5e73\u53f0\u7684\u8868\u73b0\uff0c\u603b\u7ed3\u51fa\u6700\u9002\u5408\u7684\u6295\u653e\u65b9\u5f0f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8fd9\u662f\u5c5e\u4e8e\u4e2d\u56fd\u4f01\u4e1a\u7684\u5927\u822a\u6d77\u65f6\u4ee3\u3002\u8fd1\u5e74\u6765\uff0c\u4f34\u968f\u7740\u56fd\u5185\u6d41\u91cf\u7684\u89c1\u9876\u548c\u884c\u4e1a\u7ade\u4e89\u7684\u65e5\u6e10\u6fc0\u70c8\uff0c\u51fa\u6d77\u9010\u6e10\u6210\u4e3a\u4e2d\u56fd\u4f01\u4e1a\u5173\u952e\u8bcd\u3002\u5927\u5927\u5c0f\u5c0f\u7684\u5382\u5546\u3001\u521b\u4e1a\u8005\u8bd5\u56fe\u5728\u6d77\u5916\u5e02\u573a\u5bfb\u627e\u65b0\u7684\u673a\u4f1a\u548c\u589e\u957f\u70b9\u3002 \u800c\u5728\u75ab\u60c5\u4e0d\u65ad\u8513\u5ef6\u7684\u5f53\u4e0b\uff0c\u4e2d\u56fd\u4f01\u4e1a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u75ab\u60c5\u65f6\u4ee3\uff0c\u4e2d\u82f1\u4f01\u4e1a\u5982\u4f55\u4ece\u4f20\u7edf\u8425\u9500\u5230\u6570\u5b57\u8425\u9500\u8f6c\u6362\u601d\u7ef4 - \u6885\u68ee\u4f1a\u5c55 Mason Events<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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