(English) MINISO: BT21
(English) MINISO: BT21
(English) MINISO launched the BT21 Collection in Germany. Partnering with 18 German influencers, the campaign featured viral unboxing videos, trendy in-store visits, and a surprise BTS dance flash mob. The campaign generated over 2.1 million video views, with trending hashtags like #MinisoBT21, connecting culture, creativity, and community.
